Beth Clarke

Beth brings nearly a decade of experience in the publishing sector, managing subscription models and growth strategies for multiple news brands, including The Independent, Future PLC and now the Financial Times. As Head of Marketing Effectiveness she is responsible for tying together marketing strategies and marketing technologies to both protect and propel the FT to achieve its growth ambitions. A subscriptions specialist, Beth uses her expertise in change management to support and drive forward transformational acquisition strategies in an ever more complex landscape, leveraging data and technology to meet the evolving needs of readers.