Client: Animal Friends
Pet insurance company Animal Friends came to us with ambitious brand awareness targets; it wanted to create a standout moment to drive visibility and engagement. We undertook strategic research to identify a significant issue for pet owners around the Christmas period: which seasonal foods dogs can/can't eat. We crafted our campaign around this, surveying pet owners, working with a veterinarian partner, and using first- and third-party data. We then raised nationwide awareness through Digital PR onsite content and media materials. We also created two localised pop-ups in researched areas, generating press-friendly content, BTS footage, and promotional content. The campaign drove 93 pieces of coverage, exceeding the brand's target of 20 pieces by 365% and earned 540,000 coverage views.
