Boldly Winning Self Assessment For Intuit QuickBooks

Client: Intuit QuickBooks

This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion growth YoY and helped QuickBooks have their best ever self-assessment periods. This is a story of how partnership between MG OMD, Intuit QuickBooks and Google and doing the standard best in class search approach paid off, delivering truly extraordinary results.