Client Trust, Innovative Tech & World-Class Talent: The UK’s #1 Performance Powerhouse

The MarTech ecosystem has experienced seismic shifts in AI, data, automation and privacy regulations. The challenge for marketers? Leveraging a competitive edge when everyone uses the same algorithms and identifying the right channel split across the consumer journey to drive sustainable business growth.

To meet these evolving needs, our parent company, IPG Mediabrands, had one single ambition – to harness technology and innovation as catalysts for reshaping the industry and propelling client success. The response was strategic and bold: the global consolidation of performance specialists Reprise, addressable media arm Matterkind, and the data and tech expertise of KINESSO into the powerhouse entity, KINESSO – and one of the UK’s largest digital performance marketing agencies. IPG’s newly cemented performance marketing engine, KINESSO connects the strategic cornerstones of performance marketing, data and tech, all driven by a client centric approach and rooted in digital excellence in Media, Experience and Content across 30+ integrated specialist crafts. Our newly formed leadership team – led by UK&I CEO and President EMEA, Chloe Hawking – is built on performance talent and commercial and operational nuance, and our bolstered network allows us to deliver multi-market executions with bigger and better reach at scale. Our impact has been immediate. 2023/24 saw us secure 17 new innovation-hungry clients; produce future-proofed, market-leading solutions deployed against demanding performance budgets globally; continue the progressive DEI work now ingrained in our agency DNA; and last, but not least, deliver incredible client ROI to hold on to our impressive client retention rate of 95%.