Closing The Conversion Chasm

Client: John Lewis & Partners

John Lewis, a beloved multi-category retailer, needed to turn brand love into actual sales across diverse product categories. Traditional methods were not enough to drive the necessary conversions, so we had to think differently.

We recognised that customers don't fit neatly into category-specific purchase funnels. Our challenge was to create an integrated approach that captured the true complexity of customer interests. By rethinking the brief, we developed a holistic strategy that seamlessly connected John Lewis’s products with key cultural moments. This innovative method allowed us to engage customers more effectively than ever before. The results spoke for themselves, driving substantial business growth and setting a new standard for how to turn brand love into actual trade. This campaign showcases the power of creative thinking and strategic execution, proving that with the right approach, even the most complex challenges can be overcome.