Client: Nissan
This is the story of how Nissan United redefined the lead generation programme for Nissan, leading to cost per sale rates 81% above previous targets. Nissan had been facing growing challenges in their lead generation and reaching high-quality in-market leads efficiently was increasingly difficult in a competitive landscape. Nissan United developed a completely new style of technical partnership with TLA for Nissan, utilising their proprietary CAP technology to create a unique, one of a kind automatic feedback loop of lead data, passing back lead information from submission to sale completion. Tracking this full user journey directly into performance reporting and optimising strategy lead to results that would have been deemed out of reach for Nissan’s lead generation programme.
