Client: BYD
Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Marketplaces" we planted 39,000 trees as a result of our advertising placements and boosted brand demand by 114%. Strategic sponsorships (EUROs, Champions League) alongside YouTube Mastheads delivered high impact, driving web traffic 159% higher and search lift soared by 398% after a Boxing Day TV takeover. Beyond numbers, the campaign secured groundbreaking partnerships with Sky & Regit, a pan-EU deal with Amazon and the largest TikTok and automotive partnership in EMEA to date.
