Client: Nissan
Industry-first solutions were implemented by MG OMD and Nissan United to push Nissan UK's Lead Generation programme forward and drive 126% more vehicle sales YoY directly resulting from lead driving activity, whilst also reducing wasted media spend from uncontactable leads. With the expertise of TLA, MG OMD were able to enhance Nissan’s sales efficiency by introducing automation that allowed us to measure and plan media buys on the resulting cost of sale across all lead suppliers – our solution focused on directly linking marketing spend to final sales to maximise return on investment. Overall results proved success, with CPS reduced by 34% QoQ in 2023, and higher conversion rates and 126% more vehicle sales for Nissan.
