Feeding the Future: Repositioning Tommee Tippee as Parent's First Choice

Client: Tommee Tippee

To reposition Tommee Tippee as a leading innovator in the competitive baby bottle market, Making Science developed a comprehensive campaign centred around the launch of new products.

A one-week social takeover and synchronized multi-platform launch maximized reach and engagement among expectant and new parents. By combining educational content with authentic user-generated material, we effectively built trust and credibility. A robust search strategy further solidified Tommee Tippee's position in the market. The campaign delivered exceptional results, including a 20.5% increase in bottle-related revenue, a 57% increase in brand-related bottle queries, and a 6-point lift in brand favorability. These outcomes demonstrate the campaign's success in reestablishing Tommee Tippee as a preferred choice for parents and driving substantial business growth.