Hitting 2.8 Million Incremental Traffic Gain By Combatting Keyword Cannibalisation

Client: Lloyds Pharmacy

When The LloydsPharmacy website setup suffered keyword cannibalisation and negatively impacted performance, we leveraged SEO tactics to combat the healthcare competition.

The integrated strategy we developed for LloydsPharmacy didn't just deliver fantastic performance, it delicately managed the complexities of both arms of the business to bolster incremental reach, revenue and optimal user experience.