Imagining a world without nature

Client: WWF

Brave Bison helped WWF drive awareness about biodiversity loss on World Wildlife Day 2023 by mobilizing 5,000 generative AI creatives to visualize a world without nature. For WWF's annual #worldwithoutnature campaign where brands remove natural elements from logos, Brave Bison tapped into the AI zeitgeist by inviting the Artificial Intelligence Creative Community to imagine a world without nature using generative AI.

The pro-bono campaign went from idea to execution in just 7 days across LinkedIn, Instagram, and Twitter. By leveraging this 5,000-member community, it secured over 12,000 organic engagements, 2,000 comments, and 750 shares - with zero media budget. The arresting, brand-new AI-generated visuals brought the impactful concept to life, aided by generative AI's hype. WWF received unexpected, pro-bono campaign amplification from an engaged, like-minded global creative community. Brave Bison demonstrated how combining community and technology can turn around a large-scale awareness campaign rapidly. This marked the first high-profile, mass-adopted charity campaign using generative AI as its primary delivery mechanism to prompt action on animal conservation and climate change amid biodiversity loss.