In search of safety

Client: LRQA

Performance marketing often requires us to create risky campaigns. But what if that’s the last thing your client wants? LRQA turned to Performics @ Spark Foundry to develop a strategy to engage a niche, risk-adverse B2B audience, enhance LRQA’s digital presence, and secure significant value online. Without taking any risks… A combination of the best-in-class technical diligence, niche content topics and outreach on audience-led platforms secured an astounding ave 48% increase in conversations.