It takes a (Furniture) Village: Using automation and collaboration to drive sales growth

Client: Furniture Village

Delivering year-on-year growth for Furniture Village was proving challenging due to changes in market demand and an ever-increasing number of competitors vying for consumer attention. Brave Bison faced the challenge of capturing and converting demand at scale with an ongoing campaign across one of their largest categories – Living & Dining. The number of competitors bidding against these terms specifically had increased by 10% compared to the previous year, making it more important than ever to stand out.

The partnership between Furniture Village and Brave Bison, built over years of collaboration, was a catalyst for success with this campaign. The trust between both parties meant Brave Bison could lean into industry changes, using strategies like broad match to their advantage while limiting the risk. Brave Bison embraced platform changes and used automation to their advantage, delivering an impressive 96% sales increase year on year for the targeted categories. A key part of this strategy was a large-scale restructure, involving meticulous analysis of multiple ad accounts to create a structure where automation could thrive. Extensive testing was implemented to ensure valuable learnings were achieved that ultimately drove performance increases. Examples of this testing included A/B copy tests, utilisation of AI, and feed attribute testing. Marrying the online and offline consumer journey was key to overall sales for Furniture Village, and this approach supported a 24% increase in store visits.