Leveraging Predictive Audiences To Boost Secondary Shoppers' Revenue

Client: ASDA

A collaboration with Spark Foundry planning and strategy, and the Asda digital marketing, this campaign exemplifies a successful integration of human expertise and algorithmic targeting and optimisation. By leveraging insights from various data sources, we surpassed the clients revenue and retention objectives with maximum efficiency.

The outstanding performance of ASDA sales throughout the quarter, coupled with these remarkable results, led to the integration of our strategy into all programmatic activities for ASDA in the later months of 2022 and the entirety of 2023