Spotlight Films

Little Dot Studios

Client: Girls Day School Trust

Driving an estimated 40x ROI (return on investment), Little Dot Studios (LDS) worked alongside Girls Day School Trust (GDST), to shine a spotlight on and drive major growth in long term registrations to its group of 25 schools. LDS prepared a double-barrelled strategy of creating premium bespoke content, highlighting some of the brightest girls in the school group together with a robust full content marketing funnel strategy to reach new potential parents and students of the GDST school group.

LDS developed “Spotlight Films” to create an emotional connection to education recruitment, using storytelling to highlight the benefits of a GDST school. With great content comes a greater distribution plan, LDS’ integrated paid media plan targeted key touch points for those searching for schools, through YouTube, Google and Meta, generatIng over 2000 leads to date, providing a new pipeline of students across the GDST group. GDST were so pleased with the outcome that the Spotlight series was converted to feature as cinema ads, in TV breaks of The Lionesses, WSL, The Hundreds Cricket, Rugby, Pride of Britain, as well as on billboards in shopping centres.