Maximising Samsung Tablet sellout in a declining category

Client: Samsung

Samsung was re-launching the Tab S9, now featuring Galaxy AI, in a price-sensitive market cluttered with competitors. Generating significant buzz during the launch whilst ensuring that awareness would translate into sales was the challenge, and one our comprehensive, full-funnel strategy was designed to deliver on.

We deployed a holistic, full-funnel approach that targeted consumers at every stage of their journey. Upper funnel streaming formats on Prime Video, FreeVee & OLV were activated alongside display media (on- and off-site) whilst lower funnel Search Ads, bespoke AMC audiences & retargeting tactics concentrated on driving conversion from brand-aware consumers. All activity utilised consistent creative messaging & drove shoppers to a custom landing page on Amazon to deliver a connected brand experience. This campaign marked Samsung's first large-scale full-funnel activation in the UK and it was a resounding success. Delivering results beyond sales and growing share of shelf on Amazon.