Oops I wore it again

Client: Currys

Currys, a leading tech retailer known for providing a wide range of solutions to their customers through an extensive product lineup, approached us with a specific task. They wanted to enhance the organic visibility of their white goods products, specifically washing machines and tumble dryers, through digital PR. Our objective was to design a compelling digital PR campaign that would attract coverage and backlinks from reputable publications, ultimately driving effective customer conversions and actions. This initiative aimed to address the challenge of increasing online visibility, engaging potential customers, and converting interest into sales.

Our journey with Currys began 13 years ago, blossoming into a partnership built on trust and shared goals. Over the years, we have become an integral part of their team, leading SEO strategies across the UK and IE markets and supporting other areas like Carphone Warehouse. Together, we navigated the complexities of website migrations and brand changes, ensuring seamless transitions and safeguarding organic traffic. Whenever Currys faced challenges beyond SEO, we were there to step in and fill the gaps, embodying the true spirit of collaboration and commitment. Our enduring partnership stands as a testament to our shared dedication and the incredible successes we've achieved together.