Outrunning the competition at London Marathon 2024

Client: New Balance

In a hyper competitive market, Brave Bison and New Balance worked together to deliver an audience-led, paid social strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon 2024.

Building on our existing partnership we aimed to leverage the hype and demand generated by the London Marathon, which saw us delivering more than double the running category revenue compared to the previous London Marathon period.