Client: New Balance
In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage the hype and demand generated by the London Marathon, which saw us delivering more than double the running category revenue compared to the previous London Marathon period. These results were accelerated through leveraging data-enriched product feeds and tapping into the true power of the brand via a team of passionate brand and running advocates.
