Owning The Euro’s Moments with an Integrated Digital Strategy

Client: Papa Johns

At Bicycle, we believe that the bigger the gap, the worse the work, which is why we're built on the power of 'and'. This means we reckon stuff is better together, not apart. Art & Science. On & Offline. Data & Digital. Human & Machine. Media & Creative. If we're your media agency, you get our industry-leading creativity built in. If we’re your creative agency, you get built-in media smarts. If we’re both, the real magic happens.

Two of Bicycle London’s business units - Blade (performance media) and Studios (creative) - worked in tandem with Papa Johns to deliver a hyper-relevant ad experience across Social platforms throughout the Euros. A joined-up approach to media and creative allowed us to adapt and pivot to emerging storylines throughout the tournament - exceeding our sales and ROAS targets. This Performance success also set the foundations for well-timed Brand executions across dOOH and Print. By aligning media and creative throughout the funnel we generated both commercial success for the business as well as the brand success of owning a key sporting event.