Affiverse (formerly Affiliate Insider)

Client: Affiverse Agency

Affiverse (Formally AffiliateINSIDER) is a boutique performance marketing agency founded by industry veteran and PMA board member Lee-Ann Johnstone, in 2019. With the vision to do affiliate marketing better, Lee-Ann embarked on a journey to create a performance marketing agency built on three core pillars; an agency that provides quality and experienced outsourced affiliate program management, bespoke media services helping account managers to build successful partnerships and keep abreast of key industry learning, and a high level training and coaching programme for affiliate program managers to build successful partnerships with publishers.

Lee-Ann saw a gap in the industry, particularly in the lack of progressive learning, training and mentoring available to key stakeholders in the space. This propelled her to draw upon her more than 20 years’ experience to create a performance marketing agency and build a team of dedicated professionals to deliver expert insights to digital and performance marketers worldwide. Since launching in 2019, Affiverse has successfully won and managed over 50 global brands across numerous verticals and independent networks/software platforms, of which 17 were acquired in the past 12 months including IP Vanish, a Ziff Davies company and Remote.com. This not only demonstrated the agency’s position as a subject matter expert in performance marketing but also showed their depth of experience with working across multiple technologies.