Philips Black Friday TikTok Live Giveaway
Whalar
Client: Versuni Philips
Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid amplification needed to hit high levels of Reach, Impressions and Clicks. We know that families and young couples are open to enhancing their home life with great homeware products. We had to get Philips products in front of the audience and show them how useful the products can be. TikTok was the perfect place to set up shop. It’s where our audience was already browsing, shopping and looking for recommendations. Specifically, TikTok Live: 50% of users buying products after watching a LIVE To demonstrate the product benefits, we partnered with TikTok savvy creators from within the target audience. Who better to blend the convenience of modern living with the warmth of family life than creators from family-related communities? We gave the creators creative license and, for an extra incentive for viewers to tune in, included a giveaway of the products. To ensure maximum success we paired the TikTok LIVE with pre and post promotional content by creators and amplified by us. This unique, two-phase strategy drive users to the Livestream while also maximizing the content generated from it Our campaign drove benchmark-beating engagement, product consideration and awareness, illustrating the power of strategic creator partnerships.