Pivoting from quantity to quality to drive 50% more revenue from paid media

Client: Harvey Water Softeners

A key part of Harvey Water Softeners sales cycle is lead capture and onward nurturing. Noticing a decline in lead quality, they challenged RocketMill with driving leads with a higher propensity to convert. Flipping their existing strategy to focus on lead quality, not quantity, we drove a 50% increase in revenue from paid search and paid social.