Real-Time Data Insights at the Speed of NHS Emergency Services

Client: Domino's

A new ‘Behavioural Search Sensor’ (BSS) content-planning tool led to one of Domino’s UK most successful SEO campaigns of all time, delivering an ROI that smashed all targets and expectations.

Domino’s knows pizza can’t save lives – but it can bring a smile to those who do. A data-led approach to content planning has helped the brand to give back to the community while they enjoy strong, sustained visibility through 2020/2021.