Client: New Balance
In February 2024, New Balance returned running to the people it should belong to – runners. This meant a sharp swerve away from standard running campaigns – by inviting everyone to beat the winter blues and reclaim the joy of just running. This warm and optimistic invitation to running was a result of seizing the moment of New Year, new energy, new goals. The campaign set out to help people challenge society’s expectation of what a runner looks like.
