Scopely’s Monopoly GO!

Client: Scopely

Scopely, a mobile-first game developer and publisher known for titles like 'Monopoly GO!', 'Stumble Guys,' and 'Star Trek Fleet Command,' leveraged Moloco's machine learning models and vast global network to optimise first-party data from the soft launch of 'Monopoly GO!'. This collaboration significantly boosted user acquisition and engagement, resulting in over 1 million instals within 30 days and exceeding ROAS targets by 260%, propelling 'Monopoly GO!' to the #1 mobile board game worldwide.

To ensure immediate success and sustained growth for 'Monopoly GO!', Scopely utilised a soft launch to gather preliminary data and optimise their global strategy. By integrating insights from unique in-game events, Moloco’s machine learning models quickly identified high-quality users essential for the game’s success during its golden cohorts. By leveraging Moloco’s extensive reach across 193 countries and over 6 billion devices, Scopely achieved remarkable results. Pocket Gamer, a leading mobile games publication, recognised 'Monopoly GO!' as the most significant casual game launch in the past five years. Eric Ma, SVP Performance Marketing at Scopely, praised Moloco’s consistent ability to find high-quality, engaged players, highlighting the collaboration's success in redefining digital game marketing.