Supercharging Peak with First-Party Data

Client: Hobbycraft

Driving short-term results with less budget while building the maturity of a brand in the long-term is not an easy challenge. By conducting an overall assessment of Hobbycraft brand, using Publicis’ proprietary solution DMI (Digital Maturity Index), Spark Foundry identified effectively where the short- and long-term growth opportunities were.

Leveraging first and second-party data across both Paid Search and Paid Social campaigns, Spark Foundry’s e-commerce strategy delivered unprecedented results for Hobbycraft during Peak 2022, which unlocked additional budget and contributed to improve client’s satisfaction. A rare example of Performance Planning and channel teams’ close collaboration, supported by proprietary technology.