Targeting travellers' needs boosts overall site traffic

Client: Travelex

Travelex's on-site content was were outdated and unoptimised for search. RocketMill revamped their content strategy to position them as currency exchange experts. By targeting users at different stages of their travel planning journey and optimising content for search, we generated significant organic growth. The new content has driven over 31,000 organic clicks and 3.6 million impressions in just six months, contributing to a 33% year-on-year growth for the Travelex website.