Team Connect: Helping BT Elevate Its Brands Since 2018

Client: BT / EE

Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over the past 10 years, since working with Essence it has propelled its marketing to maintain its number one position across much of its portfolio in the UK.