Performics @ Starcom

Client: Performics @ Starcom

Performics @ Starcom, a globally recognised performance marketing arm of Publicis Media, has taken the industry by storm with their innovative strategies and data-driven approach, achieving remarkable success over the past year. It’s all in the numbers: a 71% all-time high new business conversion rate, 95% client retention rate, and 7 new business wins (including Western Union and Bank of America) - all whilst taking home 18 shiny industry awards this year alone.

Along with delivering effective cross-channel performance strategies, insights, and campaigns - the team has also been busy pioneering groundbreaking proprietary solutions for clients: from the machine learning tool ‘Intent-based planning’ which uncovers user motivations behind each click, to ‘AccuSuite’ our bespoke tool for forecasting. This has catapulted us into the realm of tech-savvy trailblazers, armed with cutting-edge tools and a data-driven mindset perfectly attuned to conquer the digital landscape. And with 90% of our team recommending Starcom as a great place to work, it’s no wonder we’re producing amazing work. From innovative data-driven content strategies for Primark to crucial initiatives that make a positive impact, like bringing all our expertise to support the charity Choose Love in their Ukrainian Appeal. Our team of brilliant minds thrives on collaboration and innovation - making the Performics @ Starcom team deserving recipients of the Team of the Year 2023 award.