The Power of Clubcard; every little helps ethos in a cost of living crisis

Client: Tesco Bank

Tesco Bank sets a benchmark in customer-centricity within the banking industry. With a commitment to going the extra mile for customers, they prioritise ease, choice, flexibility, and transparency. Their philosophy of "Every little help, makes a big difference" underscores their dedication to enhancing the financial well-being of their customers through small, meaningful actions.

Tesco Bank partnered closely with Optimise to realise this mission, and in 2023 the partnership elevated the campaigns to achieve unprecedented results. Fostering cross-brand collaboration, clever customer propositions, cutting edge fintech, and innovative tracking, the collaboration has led to the development of innovative campaigns that are both customer centric and performance marketing driven, for tangible benefits to the Bank, Partners and customers. One standout initiative was the creation of a bespoke credit score card tailored to Clubcard customers, a feat achieved through the unique collaboration between Tesco and Tesco Bank. This exclusive offering, available only through the Affiliate and Partner channel, showcases the innovative use of cross-brand consumer data and fintech capabilities. Tesco Bank's innovative approach extended to pre-population and pre-approval services, providing customers with a seamless application process tailored to their needs. This demonstrates Tesco Bank's commitment to leveraging the power of their Partners, to enhance the customer experience. Tesco Bank's Affiliate and Partner campaign has yielded groundbreaking results, improved performance and tangible benefits to customers through innovative campaigns and exclusive offerings. Their customer-centric approach, coupled with a commitment to leveraging the full force of fintech, positions them as a pioneer in the Performance marketing space.