Three's Fresh Framework Fuels Sales

Client: Three

In 2023, Three and Zenith UK revolutionised their search activity with the ground-breaking Modern Search Maturity Framework (MSMF), co-developed with Google. This ambitious project aimed to supercharge incremental sales and conversion efficiency by leveraging cutting-edge advancements in Signals, AI, and Tech.

The MSMF provided Three with powerful insights and a clear roadmap to capitalize on the latest developments and tools, enhancing conversion rates while slashing paid search costs. This strategic overhaul resulted in remarkable gains in PPC ROI, significant cost savings, and boosted ROAS through smarter, data-driven decisions. By embracing the MSMF, Three transformed their search strategy, drove significant incremental sales, and achieved major tech enhancements. This propelled Three to the forefront of modern search marketing, driving growth and establishing them as industry leaders.