Transforming and Scaling H&M's Paid Search Strategy for 70% YoY More Online Revenue

Client: H&M

With 100 million members across 75 countries and over 4.2k stores, how do you face a titanic challenge like injecting 65% new customer volumes through Paid Search by 2025? Especially, when you’re fishing in an ocean with no bait as cookies depreciate quickly, and the right audience is harder to surface from these great depths.

We successfully transformed H&M’s Paid Search Strategy from short-term sales-focused driven to long-term brand value and incremental gains - and the scale of results was off the hook. Now, we've smoothly rolled out the strategy across all our markets and our key focus remains on bringing in fresh catches every day, driving revenue from new customers.