Transforming booking availability through strategic data-driven digital marketing

Client: Boots Hearingcare

Boots Hearingcare came to us with ambitious growth targets. It needed to increase web bookings and optimise ad spend, without the need to increase investment. The business identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collaborate on the right strategy.

To track appointment availability, Journey Further built a custom ETL application that extracts data from the Boots Hearingcare booking system and uploads to its data warehouse, enabling real-time monitoring and improved awareness of postcode level availability which drove a 31% surge in bookings and 20% cost saving in CPA, significantly optimising spend and driving efficiencies.