Turning the sports nutrition market inside out with "Greatness Inside"

Agency: USN

One of the world’s fastest growing sports nutrition brands, USN had a problem in the UK market. With loyal customers in bodybuilding, they were experiencing a decline in overall market share due to growing competition.

To remain competitive, they partnered with RocketMill to find and engage new audiences. A key part of the brief was to introduce a new strategic direction and creative concept. Together, we focused on creative development delivered through social media,

The success of this campaign triggered global USN adoption across South Africa and the USA within six months.