Winning With Performance Orchestration

Performance orchestration. Two words that embody the leap that Performics @ Starcom has taken in the past 12 months to shape the future of the industry. But what does performance orchestration look like?

Meeting today’s non-linear growth demands requires an agile approach across all channels. Visibility, conversion, and growth are constantly at stake, demanding seamless orchestration. By orchestrating the digital landscape across data, structures, buying, and experiences, we lay the foundation for a machine-learning enabled present and an AI-driven future. Which is why we’ve made AI our friend. Our proprietary tools, like Social Intelligence, Intent Based Planning 2.0, and ABC all integrate advanced AI capabilities to provide competitive insights, fuel strategic conversations, and generate client-centric content. This commitment to our people and AI is exemplified by our OnePerformance concept, which unites artificial and human intelligence to offer real-time, cross-platform performance optimisation. To achieve this, we had to invest in performance orchestrators. Our bespoke Google Strive Leaders program, which focuses on AI workshops and advancements, and our Technical Specialist Programs ensure our staff remains at the forefront of industry changes. Has our performance orchestration approach worked? 100%. In the past 12 months, we delivered some of the strongest results in our 25-year history. And this has not gone unnoticed: we’ve won 16 industry awards in the past year. With significant contributions to new business, impressive revenue growth, and unwavering commitment to client success, Performics @ Starcom exemplifies excellence, making us a clear choice for Team of the Year 2024.