Katie Streeter-Hurle

I began my career client-side at Procter & Gamble, joining their UK marketing team, building marketing campaigns across brands like Pantene, Ariel, Gillette & Fairy. Whilst there, I met a start-up commerce advertising agency (SMG) and became one of their first clients. I've now been at the business for more than 13 years. Over that time, what was a small business with a team of 7 has now become a specialist network of commerce and retail media agencies employing 400 people; Threefold, Capture & Plan-Apps. I am now in a leadership role on SMG's Executive Committee. My current role is Chief Strategy Officer.