Neil Mandell

Neil Mandell joined Samsung during the height of the pandemic in 2020, helping to drive substantial DTC growth ever since through a data-driven approach to performance marketing. He leads the Paid Search, Social, Programmatic Display and Affiliates strategy for Samsung's MX range (includes smartphones, tablets & smartwatches) and has spent the past seven years working both agency and brand-side, with his speciality area focused on Paid Search marketing.