Results 2022
PRODUCT SECTORS
RETAIL
PRIMARK: Styling New Digital Wardrobe With Data
Performics @ Starcom
Client: Primark
Primark successfully built their retail business without any ecommerce for 50 years. But in 2022 customers expect the same standard of user experience online as they do on the highstreet, which is why Primark needed a content strategy and website built for the digital era. But here’s the catch: without existing ecommerce functionality,...
PRIMARK: Styling New Digital Wardrobe With Data
Performics @ Starcom
Client: Primark
Primark successfully built their retail business without any ecommerce for 50 years. But in 2022 customers expect the same standard of user experience online as they do on the highstreet, which is why Primark needed a content strategy and website built for the digital era. But here’s the catch: without existing ecommerce functionality,...
B2B
Starcom & P&O: Setting Sail for Digital Maturity
Performics @ Starcom
Client: P&O Freight
Following our discovery that all of P&0 Freight's European pages were invisible to search engines, we initiated a digital maturity framework to improve their visibility in the B2B space alongside a migration of their outdated domain. Our main goal was to successfully manage their migration without losing their site’s legacy value, ensu...
STRATEGY
DATA AND INSIGHTS
Connecting advertising performance with business outcomes through data
Making Science UK
Client: MrQ
Ensuring digital results in isolation can meet business goals and deliver on business impact, is one of the key challenges for performance marketers in a privacy first world.This was the main challenge for our relationship with iGaming company MrQ.Following some investment, they wanted to grow aggressively in the UK market through leve...
STELLANTIS: Driving Human & Artificial Intelligence
Performics @ Starcom
Client: Stellantis
National lockdowns in 2020 and the start of 2021 presented challenges and opportunities for clients like Stellantis. As a multinational automotive manufacturing corporation, Stellantis faced plant and dealership closings, along with a drop in demand for vehicles. As a result, the search landscape became more competitive than ever befor...
DIRECT TO CONSUMER
Precise TV & Decathlon: Partnering to achieve an 11x ROAS on YouTube ads
Precise TV
Client: Decathlon
GROWTH MARKETING
Driving business-wide growth with myLakeland Club data
Go Inspire Group
Client: Lakeland
INTEGRATED
Level Up With UCB
SHC Digital
Client: University College Birmingham
The 'Level Up with UCB' campaign by SHC Digital is an integrated campaign that was implemented across multiple channels to drive applicants down the application funnels to deliver a year on year increase on college applications.The carefully selected channel mix ensured we were reaching students where they were most active whilst also ...
LEAD GENERATION
Laser focused fibre to premise lead generation and acquisition
Go Inspire Group
Client: TalkTalk
To support their first-to-market strategy of offering 100% Full Fibre-to-Premise (FTTP) connection, TalkTalk challenged us to identify their perfect target audience and use a laser focused approach to acquire new customers through the direct mail channel, reducing Cost Per Acquisition (CPA) in the process.To enable a laser focused targ...
MARKETING INNOVATION
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid. Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again...
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid.Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again, ir...
Cutting carbon emissions and Costs Per Acquisition since 2021
Croud
Agency: BrewDog
In November 2021, we ran an integrated and multi-format campaign for our client, BrewDog, to supercharge ecommerce transactions. We smashed CPA targets by 47% while tripling our initial budget.Due to creative limitations, we had to innovate and utilise The Trade Desk’s extensive suite of integrated partners to support this activity in ...
PAID SEARCH
Location, Location, Personalisation: Using Scripts To Activate A Local Search Strategy
Spark Foundry
Client: Asda
During a time of high demand, high competition and scarce delivery slot supply, there was an influx of new customers in the Online Groceries market during the pandemic. This initiated a gold rush among the established grocers and emerging express delivery providers looking to capitalise on a rapidly growing market. The result of this w...
PAID SOCIAL
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid.Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again, ir...
Turning the sports nutrition market inside out with "Greatness Inside"
RocketMill
Agency: USN
One of the world’s fastest growing sports nutrition brands, USN had a problem in the UK market. With loyal customers in bodybuilding, they were experiencing a decline in overall market share due to growing competition.To remain competitive, they partnered with RocketMill to find and engage new audiences. A key part of the brief was to ...
PURPOSE
Making the complex topic of climate change inspiring, accessible and understandable to everyone
Tug
Client: WWF
As the world’s leading environmental charity, WWF is in a unique position to shift the narrative around climate change to be more positive and hopeful to continue to inspire people to take action. With the ability to speak to a huge global audience, together, WWF & Tug have used the power of social media storytelling to help save the p...
Making the complex topic of climate change inspiring, accessible and understandable to everyone
Tug
Client: WWF
As the world’s leading environmental charity, WWF is in a unique position to shift the narrative around climate change to be more positive and hopeful to continue to inspire people to take action. With the ability to speak to a huge global audience, together, WWF & Tug have used the power of social media storytelling to help save the p...
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas & Saatchi & Saatchi
Client: EE
In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...
ECOMMERCE & SOCIAL COMMERCE
Rakuten Advertising and Student Beans for Weekday – Authentically Engaging Students through TikTok
Rakuten Advertising and Student Beans
Client: Weekday
Weekday is a Swedish street fashion brand for which savvy students are crucial customers: students drive 12% higher average basket value and a 10x higher conversion rate vs. non-students. Weekday usually offers these loyal customers a 10% discount and challenged Rakuten Advertising to drive maximum impact and awareness from its 20% stu...
AD TECH INNOVATION
Using real-time instore data to boost Specsavers' sales
Specsavers Optical Group
Client: MG OMD
In 2020, Specsavers in collaboration with Manning Gottlieb created a custom-built capacity management solution (LAF1 Live Appointment Feed) to deliver an improved customer experience for eye test bookings, leading to more efficient use of media investment and incremental sales.But that was just the start …In 2022, with stores still fac...
BrightBid: AI engine driving 20%+ conversion lifts in Google Search
BrightBid
Agency: Steelwrist.com
B2B marketing has been especially difficult over the past two years with the pandemic torpedoing some of the most effective lead generating channels: F2F events shut down and Work From Home impacted the effectiveness of direct mail. The compensatory rush to digital channels has driven CPM and CPC inflation to all time highs across most...
SEO
Starcom & Domino’s: Pizza With a Healthy Side of Search
Performics @ Starcom
Client: Domino's
Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere. However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering ...
Starcom & Domino’s: Pizza With a Healthy Side of Search
Performics @ Starcom
Client: Domino's
Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere.However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering the ...
Starcom & Trafalgar: The World on a Plate
Performics @ Starcom
Client: Trafalger
2020-21 has been shrouded in a lot of uncertainty for travel brands with ever-changing government guidance and closed borders - resulting in a “year of no travel”. But all the ever-resourceful travel afficionados out there found an ingenious way to travel from the comfort of their own homes. How? By satisfying their hunger for travel w...
INFLUENCER MARKETING
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas and Saatchi & Saatchi
Client: EE
In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...
MOBILE & APP MARKETING
An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S
Incubeta
Client: Marks & Spencer
There’s two ways to promote an app: You can set up an app install and app engagement campaigns and wait for your results.;Or you can think outside the box by looking at potential blockers preventing users from using you app, applying your learnings to develop the app to enhance traditional shopping experience, and setting up a full-fun...
EMAIL MARKETING
A 'Note-worthy' Launch Campaign for Samsung Galaxy S22 Series
Flourish Direct Marketing Ltd
Client: Samsung Gulf
The Flourish team, based in the UK and Dubai, recently worked with the Samsung Gulf team to ensure smooth planning & delivery of the Samsung Galaxy S22 Series pre-order launch campaign across several UAE countries, in multiple languages. With the campaign securing almost double the number of pre-orders compared with the previous S21 la...
PARTNER & AFFILIATE MARKETING
Prepped, Primped and Primed for Peak
MediaCom and Awin
Client: Boots UK
After an extremely successful 2020, adapting to the swift post-pandemic consumer behaviour changes, Awin and MediaCom were set some ambitious targets to keep performance flat in 2021. On first look, this seemed achievable, but considering 2019 to 2020 growth was 36%, it was going to be a challenge to uphold.Awin, Boots UK & MediaCom ha...
NEW - JUDGE'S CHOICE AWARD: BREAKOUT AND INNOVATION
Performics @ Starcom
PEOPLE, AGENCIES & TEAMS
PERFORMANCE PIONEER
Matthew Canner
Performics @ Starcom
Matthew Canner is a leading star within the Search team of Performics @ Starcom, currently working as a Business Director after 6 years at Performics and 9 years in total in media. Matt always prides himself at being at the cutting edge of search and moving what the whole team is doing forward through his efforts and leadership.With a ...
ETHICAL/SUSTAINABLE INITIATIVE
Sharethrough & Scope3 - Launch of Green PMPs
Sharethrough
Client: Scope3
Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, t...
Sharethrough & Scope3 - Launch of Green PMPs
Sharethrough
Client: Scope3
Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, t...
TEAM OF THE YEAR
Essence
Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over th...
Team Connect: Helping BT Elevate Its Brands Since 2018
Essence
Client: BT / EE
Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over th...
iCrossing UK
Audience Intelligence at iCrossing‘Audience-first’ is the most overused buzzword in digital marketing, but in 2022, iCrossing made the word a team. The Audience Intelligence team, lead by Maria Bain, Head of Audience Intelligence, is a small but perfectly formed squad of audience-obsessed directors, strategists, and analysts. They take...
PERFORMANCE MARKETING AGENCY OF THE YEAR
Essence
Essence has never been your typical media agency - created by our founders in 2005 with a mission to make advertising more valuable to the world. We are unique in the media agency world, known for our strength in data science, technology and analytics, as well as our pioneering the use of machine learning and technology to create incre...
