2023 WINNERS
Sectors
Automotive
Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness
Performics @ Starcom
Client: Vauxhall
Vauxhall successfully tackled the industry-wide perception of expensive electric vehicles (EVs) and increased purchase intent through an engaging myth-busting campaign. By utilizing an interactive Total Cost of Ownership (TCO) calculator, the campaign showcased the cost benefits of owning an EV compared to internal combustion engine (I...
B2B
Helping Google break business stereotypes, eliminate campaign bias and grow its business
EssenceMediacomX
Client: Google
According to the UN, it could take almost 300 years to achieve gender equality. With women’s jobs being 1.8x more vulnerable than men due to the pandemic, and gender having the most available data out of any under-represented group, the Google Ads team was determined to affect maximum change, knowing advertising and media has a part to...
Charity
UN Women - Turning Hard News into Hard Donations
EssenceMediacomX
Client: UN Women
On 6th February 2023, a devastating earthquake hit Türkiye and Syria devastating an area the size of the UK. Over 55,000 people lost their lives, and more than 100,000 were injured and searching for their relatives. We wanted to help. But being 2,106 miles away, where would we start? UN Women is the leader in helping women and child...
Fashion
Global Runway to Digital Success
Performics @ Starcom
Client: Primark
Primark, a renowned retailer offering affordable fashion choices, embarked on a digital transformation to adapt to the changing landscape of the industry. Despite its focus on in-store trading, Primark recognized the need to engage with customers online and appointed Publicis as its agency partner to support. The key challenges were th...
Finance and Insurance
Taking the Zenus Infinite Debit Card Global
Zenus Bank
Client: Zenus Bank
Taking the Zenus Infinite Debit Card Global Zenus has transformed access to US banking by offering a seamless way for people worldwide to open a US bank account and receive a virtual Visa Infinite debit card. Our goal is to acquire new active clients and achieve global scalability. We conducted thorough market research and launched e...
Food and Drink
Supercharging the launch of KFC’s owned delivery service
GroupM Nexus and Mindshare
Client: KFC
KFC set out to launch its own delivery service in a cluttered and highly competitive space to take full advantage of the delivery market’s growth. As consumers typically order via delivery aggregators due to their popularity, ease of use, and range of restaurants in one place, KFC needed to entice its audience with something excitin...
Hospitality
Winner: Re-establishing footfall post-COVID to Mitchells and Butlers restaurants across the UK
Agency: Havas Media Network
Client: Mitchells and Butlers
New Consumer Product Launch
Making ITVX Unmissable
EssenceMediacomX
Client: ITV
ITV has spent 72 years as a linear broadcaster. In 2022 their core business strategy was transformed in response to changing media habits and the rise of streaming. The launch of ITVX was the newest, freshest and biggest streaming service to hit the UK market. Within four months, ITVX hit one billion streams and became the most ...
Retail
Sowing the seeds for long-term growth
Go Inspire Group
Client: Dobbies Garden Centres Limited
The Challenge: Deliver measurable growth and improved marketing performance vs. business KPI benchmarks: 80% ROI £5:1 SCR 20% EBIT 40% Response Rate •Demonstrate the contribution of free Dobbies Club benefits to ofrequency oadditional revenue oAverage Customer Value (ACV) •Facilitate hyper-personalised communications ...
Travel
Managing Capacity on LNER with 1PDRK
MG OMD
Client: LNER
As a long-distance rail company, LNER’s customer base (and revenue source) is mostly discretionary leisure and business travellers. On top of this, train operation comes with high fixed costs. To meet business revenue goals, every train journey needs to depart the station at close to full capacity. This makes LNER’s business model incr...
Reaching 2.7 Million Through The Power of Performance and Data-Driven Content & Digital PR
iProspect
Client: South Western Railway
Following two years of lockdown playing havoc with the travel industry, SWR faced its fair share of challenges. We identifired the new way people were using SWR services vs. pre-pandemic. Our innovative three-fold strategy exceeded expectations in an extremely competitive industry with online aggregators.
Wellness and Healthcare
Hitting 2.8 Million Incremental Traffic Gain By Combatting Keyword Cannibalisation
iProspect
Client: Lloyds Pharmacy
When The LloydsPharmacy website setup suffered keyword cannibalisation and negatively impacted performance, we leveraged SEO tactics to combat the healthcare competition. The integrated strategy we developed for LloydsPharmacy didn't just deliver fantastic performance, it delicately managed the complexities of both arms of the business...
Strategy
E-commerce
Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience
OMG Transact & Adimo
Client: Crown Paints
OMG Transact's collaboration with Adimo yielded an innovative and industry-leading eCommerce solution. Leveraging Adimo's technology, we implemented over 500 tailored 'Price First' Buy Now touchpoints across Crown Paints’ product pages. This streamlined the shopper journey, enabling real-time comparison of prices, offer and retailer av...
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Unlocking the Power of Connected Commerce for L'OR
Havas Media
Client: JDE L'OR
In 2022, L'OR, a division of global coffee powerhouse Jacobs Douwe Egberts (JDE), launched their first barista-style coffee machine on the fiercely competitive British market. Facing established major players such as Nespresso and De'Longhi posed a formidable obstacle, but Havas devised a multifaceted plan to propel L'OR to success. ...
Growth Marketing
Making ITVX Unmissable
EssenceMediacomX
Client: ITV
ITV has spent 72 years as a linear broadcaster. In 2022 their core business strategy was transformed in response to changing media habits and the rise of streaming. The launch of ITVX was the newest, freshest and biggest streaming service to hit the UK market. Within four months, ITVX hit one billion streams and became the most ...
Influencer Marketing
ASICS & World Mental Health Day
Performics @ Starcom
Client: ASICS
Mental health is no joke and, when it comes to body positivity, influencer campaigns can be a source of anxiety for many. ASICS wanted to support their audience with a unique campaign that lives up to the company name – Anima Sana In Corpore Sano: a healthy mind in a healthy body. The campaign subverted expectations of the traditional ...
LTK X Abercrombie & Fitch Cyber Week Campaign
LTK
Client: Abercrombie & Fitch
Following the success of their Q4 campaign in 2021 – where UK market share grew by 9.4% YoY – Abercrombie & Fitch were ready to partner with LTK again to deliver another series of long-term campaigns in 2022. The objective was to continue to grow the UK creator programme by driving sales, traffic and ROI in the British market. Over the...
Integrated
Making ITVX Unmissable
EssenceMediacomX
Client: ITV
ITV has spent 72 years as a linear broadcaster. In 2022 their core business strategy was transformed in response to changing media habits and the rise of streaming. The launch of ITVX was the newest, freshest and biggest streaming service to hit the UK market. Within four months, ITVX hit one billion streams and became the most ...
Lead Generation
RBC Brewin Dolphin: Generating more leads through innovation and testing
Walk-In Media
Client: RBC Brewin Dolphin
RBC Brewin Dolphin is a UK wealth manager with a 250-year heritage and audience of people with £300k+ investable assets. This audience is largely AB 45+ with most located in London / SE England with pockets of wealth Nationally. Whilst we spend a focus on brand building, there are key sales pipelines with Marketing Qualified Leads (MQL...
Pivoting from quantity to quality to drive 50% more revenue from paid media
RocketMill
Client: Harvey Water Softeners
A key part of Harvey Water Softeners sales cycle is lead capture and onward nurturing. Noticing a decline in lead quality, they challenged RocketMill with driving leads with a higher propensity to convert. Flipping their existing strategy to focus on lead quality, not quantity, we drove a 50% increase in revenue from paid search and pa...
Marketing Innovation
Creating Difference that Matters with SpecsTech
MG OMD
Client: Specsavers
This is the story of how our suite of custom developed tools, SpecsTech, enables MG OMD to create difference that matters to Specsavers, unlocking over £43M in sales revenue annually. Today, Advertisers have access to more technologies than ever before. Technologies that offer sophisticated automation, delivering unrivalled efficiencie...
Leveraging Predictive Audiences To Boost Secondary Shoppers' Revenue
Performics @Spark Foundry
Client: ASDA
A collaboration with Spark Foundry planning and strategy, and the Asda digital marketing, this campaign exemplifies a successful integration of human expertise and algorithmic targeting and optimisation. By leveraging insights from various data sources, we surpassed the clients revenue and retention objectives with maximum efficiency. ...
Mobile and App Marketing
A Truly Global App
Zenus Bank
Paid Search
Creating Difference that Matters with SpecsTech
MG OMD
Client: Specsavers
This is the story of how our suite of custom developed tools, SpecsTech, enables MG OMD to create difference that matters to Specsavers, unlocking over £43M in sales revenue annually. Today, Advertisers have access to more technologies than ever before. Technologies that offer sophisticated automation, delivering unrivalled efficiencie...
Managing Capacity on LNER with 1PDRK
MG OMD
Client: LNER
As a long-distance rail company, LNER’s customer base (and revenue source) is mostly discretionary leisure and business travellers. On top of this, train operation comes with high fixed costs. To meet business revenue goals, every train journey needs to depart the station at close to full capacity. This makes LNER’s business model incr...
Paid Social
Changing Perceptions of the Next Generation of Peugeot Buyers
Performics @ Starcom
Client: Peugeot
A stunning new range of cars and a refreshed brand positioning has set Peugeot on the road to a new era, so it came to TikTok to reach the next generation of Peugeot fans at scale and drive desirability among a new, younger audience of potential buyers. We did this by creating a brand- new “Always-in” strategy. Working with five TikT...
Partner and Affiliate Marketing
Redefining the role of Affiliates in the path to purchase
MG OMD
Client: Aer Lingus
This is the story of how our strategic affiliate programme structure enabled MG OMD to redefine the role of affiliates in the path to purchase for Aer Lingus, leading to programme revenue soaring by 38%. Following one of the most turbulent periods for this brand, MG OMD challenged themselves to increase performance for Aer Lingus, whil...
Purpose
UN Women - Turning Hard News into Hard Donations
EssenceMediacomX
Client: UN Women
On 6th February 2023, a devastating earthquake hit Türkiye and Syria devastating an area the size of the UK. Over 55,000 people lost their lives, and more than 100,000 were injured and searching for their relatives. We wanted to help. But being 2,106 miles away, where would we start? UN Women is the leader in helping women and child...
SEO
Winner: Emergency Response for Ukraine (Save the Children UK)
EssenceMediacom
Client: Save the Children UK
On 24 February 2022, Russia launched a military invasion of Ukraine. This instigated a rapid emergency response by EssenceMediacom on behalf of Save the Children to ensure much needed aid to the people, and children, of Ukraine. This urgent crisis campaign quickly and effectively used intelligently informed SEO strategy and a total cam...
The Mixer
Greenpark
Client: Campari Group
The Mixer is an all-in-one ‘drinkspiration’ platform providing everything needed to make any event or occasion a big success. The Mixer brings together data and editorial written by Food, Beverage & Lifestyle experts to inspire sparkling, memorable moments through cocktail making at home with friends and loved ones. As a brand-agnostic...
People, Agencies & Teams
In House Agency of the Year
FT Live
Financial Times (FT) Live Digital and Performance Marketing Team
The FT Live Digital and Performance Marketing team deserves to win the best in-house agency award for their exceptional performance in driving growth and delivering outstanding results. Due to the pandemic, FT Live rapidly transformed its business model from hosting exclusively in-person events to offering virtual events. To maximize t...
International Agency of the Year
Croud
Croud is a full-service digital marketing agency that leverages a unique business model to deliver more for some of the world’s leading brands. Founded in 2011, Croud combines a team of some 480+ in-house digital marketing experts with a global network of 2,000+ on-demand specialists known as ‘Croudies’ to deliver the global scale and ...
Marketer of the Year
Ishita Khare
Client: Performics @ Starcom
Ishita Khare, an extraordinary leader within the Performance Experience team at Performics @ Starcom, has a track record of success spanning four years in the company and eight years in the marketing industry. Her expertise in SEO and data-driven insights have revolutionised the team’s approach to client deliverables, making her an inv...
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Performance Marketing Agency Of The Year
Kinesso UK
We drive growth for our clients through a planning and operating model we call Flow, the continuous movement of people along the path to purchase. Flow encompasses the entire customer journey and underpins our planning, optimisation, and measurement strategies. It helps to predict the actions and outcomes from three coefficients: custo...
PMG - Full service with performance at the core
RocketMill is an independent performance marketing agency. Our team of +170 fuse technology with craft and performance with brand to create a full service offering, bringing together media, creative, customer experience, data and technology specialists with a progressive mindset and a common purpose to drive business forward for our cl...
Sustainable Initiative of the Year
Decarbonizing Media and Ad Tech with Scope3
Scope3
Client: Scope3
The unnecessarily complex and inefficient advertising ecosystem that exists today is costing brands, marketers and quality publishers while also contributing an excess of carbon emissions. Scope3 was started with the explicit mission to change that, and continues to be laser focused on decarbonizing media and advertising. Not only ha...
Proving Sustainability Doesn't Mean Reduced Performance
EssenceMediacomX
Client: Sainsbury's Argos and MPB
EssencemediacomX has built a reputation for leading in digital strategy and execution, however best practices in media were never crafted with sustainability in mind. The question was, could we optimise against reducing carbon in our campaigns whilst still reaching an optimal audience and driving performance for our clients? No one els...
Team of the Year
Performics @ Starcom
Client: Performics @ Starcom
Performics @ Starcom, a globally recognised performance marketing arm of Publicis Media, has taken the industry by storm with their innovative strategies and data-driven approach, achieving remarkable success over the past year. It’s all in the numbers: a 71% all-time high new business conversion rate, 95% client retention rate, and 7 ...
Rakuten Advertising DealMaker Team Powers Thousands of In-Person Connections for Growth
Rakuten Advertising
Rakuten Advertising developed DealMaker events years ago to help advertisers and publishers connect, learn, and do business. The guiding principle is to create value for the industry. The DealMaker Team wanted to do more than “just” bring together members of the industry, they wanted to ensure that attending was time well spent by arch...
GRAND PRIX
Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness
Performics @ Starcom
Client: Vauxhall
Vauxhall successfully tackled the industry-wide perception of expensive electric vehicles (EVs) and increased purchase intent through an engaging myth-busting campaign. By utilizing an interactive Total Cost of Ownership (TCO) calculator, the campaign showcased the cost benefits of owning an EV compared to internal combustion engine (I...
