Results 2024
Sectors
Automotive
Driving awareness for the world’s biggest EV manufacturer that no one had heard of
PMG
Client: BYD
Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Ma...
My Garage with eBay
DEPT, Whalar, EssenceMediacom
Client: eBay UK
eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...
B2B
Therapy
Brand Impact Group
Client: Pegasystems
It’s not often that banking and technology come together to produce a humorous, memorable and engaging outcome. 1,000 ROI inside 6 months only tells part of the success story here. Grab your popcorn, sit back and watch the video – we think you’ll be amused. Pega knew they had a much-needed solution to improve how banks communicat...
The Most Disastrous Campaign Ever
Total Media Group
Client: Hiscox
Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...
Charity
See the person not the sight loss
Wavemaker UK
Client: The Royal National Institute of Blind People (RNIB)
The Royal National Institute of Blind People (RNIB) wanted to revolutionize perceptions of sight loss with the “See the person not the Sight loss” campaign underpinned by its groundbreaking #BeforeYouAsk interactive video chat tool, a collaboration with Wavemaker UK and Voxly Digital. Wavemaker elevated the conversation into cult...
Direct to Consumer
Launching the new EE - “The most sophisticated campaign ever”
EssenceMediacomX, Saatchi & Saatchi, Posterscope
Client: EE
In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...
New Consumer Product Launch
From Westend to Worldwide
Charlie Oscar
Client: AKT London
Performers Ed Currie and Andy Coxon faced challenges with mainstream deodorants in London's West End, so they developed AKT’s Deodorant Balm. Collaborating with experts, they created a revolutionary solution disrupting the deodorant industry. AKT enlisted Charlie Oscar for an innovative global growth strategy. We implemented COmp...
Heineken fully integrated TTL New Product Launch – Tesco Exclusive
Dentsu X
Client: Heineken UK
HEINEKEN partnered exclusively with the Tesco Group and Dunnhumby for the launch of the Cruzcampo brand as an off-trade product. HEINEKEN and Dunnhumby built a Through-The-Line plan with the Tesco shopper at the heart of every touchpoint. This meant incorporating Tesco data into all traditionally ATL channels (OOH, Meta, Trade Desk, Pi...
Fashion
Driving Growth
Incubeta
Client: Nobody's child
Finance and Insurance
The Most Disastrous Campaign Ever
Total Media Group
Client: Hiscox
Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...
Food, Drink and Alcoholic Beverages
Owning The Euro’s Moments with an Integrated Digital Strategy
Bicycle
Client: Papa Johns
At Bicycle, we believe that the bigger the gap, the worse the work, which is why we're built on the power of 'and'. This means we reckon stuff is better together, not apart. Art & Science. On & Offline. Data & Digital. Human & Machine. Media & Creative. If we're your media agency, you get our industry-leading creativity built in. If we...
Hospitality and Travel
Sailing Towards UXcellence
Performics @ Starcom
Client: P&O Ferries
P&O Ferries was facing a problem: an outdated booking system was causing a large number of website drop-offs – and a significant loss of revenue. To get the system ship-shape, P&O set Performics @ Starcom a simple but ambitious brief: to reduce drop-off rates to 0% between each step of the booking user journey. This wasn’t plain...
Making Waves: Driving Peak Bookings and Dominating the Annual Wave Sales Period with a Full Funnel social strategy
Wavemaker UK
Client: P&O Cruises
P&O Cruises launched their new creative platform, “Holiday Like Never Before”, for December – February’s Wave Campaign. Identified as the strongest acquisition opportunity and largest promotional period of the year, Wave is also when competition is at its highest. Wavemaker was challenged with an overarching business goal to inc...
Wellness, Healthcare and Beauty
Run Your Way
Mediahub
Client: New Balance
In February 2024, New Balance returned running to the people it should belong to – runners. This meant a sharp swerve away from standard running campaigns – by inviting everyone to beat the winter blues and reclaim the joy of just running. This warm and optimistic invitation to running was a result of seizing the moment of New Year, ne...
Retail
EE Game Store: A masterclass in how to win in gaming
EssenceMediacomX, Havas Play, Saatchi & Saatchi
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
Strategy
E-Commerce
Maximising Samsung Tablet sellout in a declining category
Starcom
Client: Samsung
Samsung was re-launching the Tab S9, now featuring Galaxy AI, in a price-sensitive market cluttered with competitors. Generating significant buzz during the launch whilst ensuring that awareness would translate into sales was the challenge, and one our comprehensive, full-funnel strategy was designed to deliver on. We deployed a...
Outrunning the competition at the London Marathon 2023
Brave Bison
Client: New Balance
In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage ...
Email, Mobile and App Marketing
Scopely’s Monopoly GO!
Moloco
Client: Scopely
Scopely, a mobile-first game developer and publisher known for titles like 'Monopoly GO!', 'Stumble Guys,' and 'Star Trek Fleet Command,' leveraged Moloco's machine learning models and vast global network to optimise first-party data from the soft launch of 'Monopoly GO!'. This collaboration significantly boosted user acquisition and e...
Growth Marketing
London’s best quality broadband
PMG
Client: Community Fibre
Community Fibre needed to increase brand awareness and customer acquisition in the competitive broadband market. To achieve this, RocketMill redefined their proposition to "London's Best Quality Broadband" emphasising speed, price, and reliability. Through a multi-platform campaign that utilised targeted media and data-driven optimisat...
Influencer Marketing
Philips Black Friday TikTok Live Giveaway
Whalar
Client: Versuni Philips
Black Friday was approaching and Philips wanted to kick-off the holiday shopping season. Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid ...
Integrated
EE Game Store: A masterclass in how to win in gaming
EssenceMediacomX, Havas Play, Saatchi & Saatchi
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
Lead Generation
Creating Difference That Matters For Nissan's Lead Generation
MG OMD
Client: Nissan
In 2023 MG OMD and Nissan United identified key elements of Nissan UK's lead generation activity that needed urgent attention. A lack of standardisation between different lead sources across affiliate, Amazon and Meta, was causing a lack of quality control and reliability in leads delivered to the dealerships, causing dealers to lose f...
Tug Tool 'TUGCID' helps attribute digital investment along the customer journey while providing visibility on lead origins
Tug Agency
Client: LEAP
LEAP, a provider of legal practice management and accounting software, approached Tug to get more insight into how their leads and MQLs were generated (partly due to being unable to track multiple prospect touchpoints and lead origins), while also keeping within their marketing budget. Through the development and implementation of our ...
Marketing Innovation
How Journey Further and Lily’s Kitchen harnessed the power of attention to achieve standout brand + performance results
Journey Further
Client: Lily's Kitchen
In a crowded market trying to reach the UK’s 17.1m pet owners, premium pet food retailers Lily's Kitchen were on a mission to increase brand visibility in anticipation of Black Friday. The objective was to expand its audience reach and awareness without the use of media pixels for tracking and measuring purposes. Always up for a chal...
Paid Search
Three's Fresh Framework Fuels Sales
Zenith
Client: Three
In 2023, Three and Zenith UK revolutionised their search activity with the ground-breaking Modern Search Maturity Framework (MSMF), co-developed with Google. This ambitious project aimed to supercharge incremental sales and conversion efficiency by leveraging cutting-edge advancements in Signals, AI, and Tech. The MSMF provided T...
Paid Social
Spotlight Films
Little Dot Studios
Client: Girls Day School Trust
Driving an estimated 40x ROI (return on investment), Little Dot Studios (LDS) worked alongside Girls Day School Trust (GDST), to shine a spotlight on and drive major growth in long term registrations to its group of 25 schools. LDS prepared a double-barrelled strategy of creating premium bespoke content, highlighting some of the bright...
Partner & Affiliate Marketing
Creating Difference That Matters For Aer Lingus
MG OMD
Client: Aer Lingus
This is the story of how our measurement framework enabled MG OMD to redefine affiliate impact and deliver programme growth for Aer Lingus, driving a 59% increase in flight bookings, and at a 35% lower CPS. In a vertical still stabilising from the decline of travel in previous years, MG OMD set out to increase brand awareness in Aer Li...
Purpose
Soleful Synergy: Uniting for Good, Amplifying Results
Performics @ Starcom
Client: ASICS
SEO
Think global. Act localisation.
Performics @ Spark Foundry
Client: Meta
Meta for Work (forwork.meta.com), targets B2B clients with VR products and solutions. Within six months of the website launching, local market performance showed weaker growth compared to the US and UK markets. By connecting global Meta teams, applying a 6-point localisation strategy and, crucially humanising the local sites by using o...
Targeting travellers' needs boosts overall site traffic
PMG
Client: Travelex
Travelex's on-site content was were outdated and unoptimised for search. RocketMill revamped their content strategy to position them as currency exchange experts. By targeting users at different stages of their travel planning journey and optimising content for search, we generated significant organic growth. The new content has driven...
People, Agencies & Teams
Independent Performance Marketing Agency of the Year
PMG
RocketMill is one of the UK’s fastest growing, independent, full service agencies, achieving +30% year-on-year revenue growth for the last five years. This success is driven by both new client acquisition and fostering strong existing relationships. The strength of our client relationships is evident through our 88% retention rate and ...
International Performance Marketing Campaign
B2B Rebrand campaign with exponential results
atNorth
Performance Marketing Agency of the Year
Performics Agency
Performics
As the performance marketing specialists within Publicis Media, Performics provides specialist solutions as part of an integrated media mix across well over 150 clients. Not only that, we’re also the performance agency to some of the world’s largest brands. In the past 12 months, we have achieved some of our best results in our 25-ye...
Sustainable Initiative of the Year
A transformative, sustainability-focused company
Ogury
Team of the Year
Winning With Performance Orchestration
Performics @ Starcom
Performance orchestration. Two words that embody the leap that Performics @ Starcom has taken in the past 12 months to shape the future of the industry. But what does performance orchestration look like? Meeting today’s non-linear growth demands requires an agile approach across all channels. Visibility, conversion, and growth a...
Grand Prix
EE Game Store: A masterclass in how to win in gaming
EssenceMediacomX, Havas Play, Saatchi & Saatchi
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
