Results 2024


Sectors

Automotive

Driving awareness for the world’s biggest EV manufacturer that no one had heard of

PMG

Client: BYD

Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Ma...

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My Garage with eBay

DEPT, Whalar, EssenceMediacom

Client: eBay UK

eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...

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Driving Quality Traffic with Demand Gen

Performics @ Starcom

Client: Peugeot

The start of 2024 provided a unique challenge for Peugeot. The UK government’s ZEV mandate requires a certain percentage of all cars sold to be electric vehicles, and therefore quality traffic needed to be driven in this direction quickly. With change coming, Performics @ Starcom sought to take control of the situation by utilis...

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Driving The Future Of Lead Generation

MG OMD

Client: Nissan

Industry-first solutions were implemented by MG OMD and Nissan United to push Nissan UK's Lead Generation programme forward and drive 126% more vehicle sales YoY directly resulting from lead driving activity, whilst also reducing wasted media spend from uncontactable leads. With the expertise of TLA, MG OMD were able to enhance Nissan’...

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B2B

Therapy

Brand Impact Group

Client: Pegasystems

It’s not often that banking and technology come together to produce a humorous, memorable and engaging outcome. 1,000 ROI inside 6 months only tells part of the success story here. Grab your popcorn, sit back and watch the video – we think you’ll be amused. Pega knew they had a much-needed solution to improve how banks communicat...

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The Most Disastrous Campaign Ever

Total Media Group

Client: Hiscox

Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...

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shortlist

AWS Achieves Double-Digit Gains through Strategic Sustainability Campaign

KINESSO and Rufus

Client: AWS

Boldly Winning Self Assessment For Intuit QuickBooks

MG OMD

Client: Intuit QuickBooks

This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...

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Delivering the best performance Markel Direct have ever seen

Brave Bison

Client: Markel Direct

Markel Direct, a specialist insurance brand, approached Brave Bison to grow their UK direct channel, increase market share, and scale their business rapidly. The objective was to review their paid search accounts, understand the market potential, and identify areas to increase revenue across professional indemnity, public liability, an...

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In search of safety

Performics @ Spark Foundry

Client: LRQA

Performance marketing often requires us to create risky campaigns. But what if that’s the last thing your client wants? LRQA turned to Performics @ Spark Foundry to develop a strategy to engage a niche, risk-adverse B2B audience, enhance LRQA’s digital presence, and secure significant value online. Without taking any risks… A combinati...

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Charity

See the person not the sight loss

Wavemaker UK

Client: The Royal National Institute of Blind People (RNIB)

The Royal National Institute of Blind People (RNIB) wanted to revolutionize perceptions of sight loss with the “See the person not the Sight loss” campaign underpinned by its groundbreaking #BeforeYouAsk interactive video chat tool, a collaboration with Wavemaker UK and Voxly Digital. Wavemaker elevated the conversation into cult...

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Be a miracle maker - Woodgreen Christmas campaign

Manifesto Digital

Client: Woodgreen

Manifesto worked with Woodgreen Pets Charity to deliver a digital giving campaign for Christmas 2023. Starting from a base of low brand recognition we needed to raise awareness, drive engagement and generate donations, with the goal to improve both scale and profitability year on year. Through a comprehensive creative strategy, innovat...

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Imagining a world without nature

Brave Bison

Client: WWF

Brave Bison helped WWF drive awareness about biodiversity loss on World Wildlife Day 2023 by mobilizing 5,000 generative AI creatives to visualize a world without nature. For WWF's annual #worldwithoutnature campaign where brands remove natural elements from logos, Brave Bison tapped into the AI zeitgeist by inviting the Artificial Int...

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Using a Modern Search, always-on approach to drive challenge event registrations and revenue for CALM

Tug Agency

Client: CALM

CALM (Campaign Against Living Miserably) is a non-profit taking a stand against suicide. They approached us with several challenges hindering the performance of their paid activity, including an underperforming Google Ads and Google Grants account, difficulty tracking sign-ups to their Challenger Events (their main driver of revenue), ...

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Direct to Consumer

Launching the new EE - “The most sophisticated campaign ever”

EssenceMediacomX, Saatchi & Saatchi, Posterscope

Client: EE

In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...

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Rising to the Pressure for D2C Success

Performics @ Starcom

Client: Kärcher

Karcher, the UK’s number 1 pressure washer brand, was facing a problem: how could they maximise profits on their D2C site in a space as volatile and promotion led as the home and garden market? Performics @ Starcom were tasked with finding a solution and meeting the ambitious goals set by Karcher’s brief, and we did just this. U...

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New Consumer Product Launch

From Westend to Worldwide

Charlie Oscar

Client: AKT London

Performers Ed Currie and Andy Coxon faced challenges with mainstream deodorants in London's West End, so they developed AKT’s Deodorant Balm. Collaborating with experts, they created a revolutionary solution disrupting the deodorant industry. AKT enlisted Charlie Oscar for an innovative global growth strategy. We implemented COmp...

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Heineken fully integrated TTL New Product Launch – Tesco Exclusive

Dentsu X

Client: Heineken UK

HEINEKEN partnered exclusively with the Tesco Group and Dunnhumby for the launch of the Cruzcampo brand as an off-trade product. HEINEKEN and Dunnhumby built a Through-The-Line plan with the Tesco shopper at the heart of every touchpoint. This meant incorporating Tesco data into all traditionally ATL channels (OOH, Meta, Trade Desk, Pi...

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Feeding the Future: Repositioning Tommee Tippee as Parent's First Choice

Making Science

Client: Tommee Tippee

To reposition Tommee Tippee as a leading innovator in the competitive baby bottle market, Making Science developed a comprehensive campaign centred around the launch of new products. A one-week social takeover and synchronized multi-platform launch maximized reach and engagement among expectant and new parents. By combining educ...

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Launching the new EE - “The most sophisticated campaign ever”

EssenceMediacomX, Saatchi & Saatchi, Posterscope

Client: EE

In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...

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Fashion

winner

Driving Growth

Incubeta

Client: Nobody's child

Shortlist: To be announced on the night

Finance and Insurance

The Most Disastrous Campaign Ever

Total Media Group

Client: Hiscox

Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...

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Animal Friends Insurance tells pet owners how not to make a dog’s dinner out of Christmas

Journey Further

Client: Animal Friends

Pet insurance company Animal Friends came to us with ambitious brand awareness targets; it wanted to create a standout moment to drive visibility and engagement. We undertook strategic research to identify a significant issue for pet owners around the Christmas period: which seasonal foods dogs can/can't eat. We crafted our campaign ar...

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Boldly Winning Self Assessment For Intuit QuickBooks

MG OMD

Client: Intuit QuickBooks

This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...

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Driving Direct Line’s Lifetime Value Bidding to Success

Carat UK

Client: Direct Line Group

Direct Line Group is a major insurance company in the UK that encompasses several renowned insurance brands. By closely partnering with their media agency Carat and utilising the Search Ads 360 platform, a collaborative new approach was implemented within their motor insurance paid search activity that significantly increased the numbe...

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Food, Drink and Alcoholic Beverages

Owning The Euro’s Moments with an Integrated Digital Strategy

Bicycle

Client: Papa Johns

At Bicycle, we believe that the bigger the gap, the worse the work, which is why we're built on the power of 'and'. This means we reckon stuff is better together, not apart. Art & Science. On & Offline. Data & Digital. Human & Machine. Media & Creative. If we're your media agency, you get our industry-leading creativity built in. If we...

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Shortlist: To be announced on the night

Hospitality and Travel

Sailing Towards UXcellence

Performics @ Starcom

Client: P&O Ferries

P&O Ferries was facing a problem: an outdated booking system was causing a large number of website drop-offs – and a significant loss of revenue. To get the system ship-shape, P&O set Performics @ Starcom a simple but ambitious brief: to reduce drop-off rates to 0% between each step of the booking user journey. This wasn’t plain...

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Making Waves: Driving Peak Bookings and Dominating the Annual Wave Sales Period with a Full Funnel social strategy

Wavemaker UK

Client: P&O Cruises

P&O Cruises launched their new creative platform, “Holiday Like Never Before”, for December – February’s Wave Campaign. Identified as the strongest acquisition opportunity and largest promotional period of the year, Wave is also when competition is at its highest. Wavemaker was challenged with an overarching business goal to inc...

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Getting back on track with Train It CHOOSEday

West Midlands Railway

After Covid-19 de-railed West Midlands Railway’s planned Car Free Friday initiative, the team got things back on track with a new campaign driven by fresh consumer insights. This led to the creation of ‘Train it CHOOSEday’ – a campaign aimed at encouraging hybrid workers to ditch the car commute and choose the train instead. ...

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Great Rail Journeys - Shifting budget from print to PPC & Paid Social

IMA

Client: Great Rail Journeys

Great Rail Journey's target an over 55 audience and for years had been reliant on offline channels such as print and TV to drive acquisition. They invited IMA to pitch for the the business in 2023 as they questioned whether the same approach continued to be effective for them. Our insight highlighted that despite advancing years this a...

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Wellness, Healthcare and Beauty

Run Your Way

Mediahub

Client: New Balance

In February 2024, New Balance returned running to the people it should belong to – runners. This meant a sharp swerve away from standard running campaigns – by inviting everyone to beat the winter blues and reclaim the joy of just running. This warm and optimistic invitation to running was a result of seizing the moment of New Year, ne...

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Driving Results with a Gutsy SEO & Content Campaign for Imodium

Kinesso

Agency: Imodium

43% of UK adults suffer from digestive discomfort, according to research by Guts UK. Imodium, the loperamide medication brand, approached KINESSO UK&I to spread awareness and educate the British on how best to support those struggling with their gut health. KINESSO was charged with helping to turn Imodium into the authoritative ...

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Igniting interest and driving record sales: Liberty's Beauty Advent Calendar success story

Journey Further

Client: Liberty

The Liberty Beauty Advent Calendar is Liberty’s most anticipated product of the year. As the pioneer in launching the first-ever multi-brand beauty advent calendar, each year since its offering has gotten bigger and better. This product is not just a seasonal highlight but a critical driver of Liberty's annual revenue and profit, so it...

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Retail

EE Game Store: A masterclass in how to win in gaming

EssenceMediacomX, Havas Play, Saatchi & Saatchi

Client: EE

EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...

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Closing The Conversion Chasm

MG OMD

Client: John Lewis & Partners

John Lewis, a beloved multi-category retailer, needed to turn brand love into actual sales across diverse product categories. Traditional methods were not enough to drive the necessary conversions, so we had to think differently. We recognised that customers don't fit neatly into category-specific purchase funnels. Our challenge was ...

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Driving better growth outcomes in retail with data-driven targeting

Go Inspire Group

Client: Lakeland myLAKELAND

Never resting on their laurels; Lakeland and Go Inspire worked in partnership to enhance the segmentation, targeting and data-driven personalisation at the heart of their myLAKELAND member strategy. Built on the foundations of a unique member segmentation, category and product purchasing modelling, channel relevance and discount ...

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Driving Consideration for Hotpoint Whirlpool with the power of Search and Geo

GroupM, T&Pm, Captify

Client: Hotpoint

Advanced TV has primarily been used as a brand building tool, but what if we targeted people in the product consideration stage? And what if we could use a geo-data model? This had never been done before in this marketplace and is set to be a game changer within the retail space. The continual tech development of our offering is alw...

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Oops I wore it again

Brave Bison

Client: Currys

Currys, a leading tech retailer known for providing a wide range of solutions to their customers through an extensive product lineup, approached us with a specific task. They wanted to enhance the organic visibility of their white goods products, specifically washing machines and tumble dryers, through digital PR. Our objective was to ...

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Outrunning the competition at the London Marathon 2023

Brave Bison

Client: New Balance

In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage ...

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Strategy

E-Commerce

Maximising Samsung Tablet sellout in a declining category

Starcom

Client: Samsung

Samsung was re-launching the Tab S9, now featuring Galaxy AI, in a price-sensitive market cluttered with competitors. Generating significant buzz during the launch whilst ensuring that awareness would translate into sales was the challenge, and one our comprehensive, full-funnel strategy was designed to deliver on. We deployed a...

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Outrunning the competition at the London Marathon 2023

Brave Bison

Client: New Balance

In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage ...

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Feeding the Future: Repositioning Tommee Tippee as Parent's First Choice

Making Science

Client: Tommee Tippee

To reposition Tommee Tippee as a leading innovator in the competitive baby bottle market, Making Science developed a comprehensive campaign centred around the launch of new products. A one-week social takeover and synchronized multi-platform launch maximized reach and engagement among expectant and new parents. By combining educ...

Read More

Mature retail media strategy delivers on key business growth goals across vital retailers

dentsu X

Client: Heineken UK

HUK’s Performance journey started in 2022 with a test across two partners, optimising towards ROAS. Last year, HUK took the decision to prioritise Retail Media to drive performance by doubling annual investment YoY, onboarding an additional 10 partners, & developing an always-on strategy to meet HUK revenue & wider business KPI’s. HUK ...

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Email, Mobile and App Marketing

Scopely’s Monopoly GO!

Moloco

Client: Scopely

Scopely, a mobile-first game developer and publisher known for titles like 'Monopoly GO!', 'Stumble Guys,' and 'Star Trek Fleet Command,' leveraged Moloco's machine learning models and vast global network to optimise first-party data from the soft launch of 'Monopoly GO!'. This collaboration significantly boosted user acquisition and e...

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App Visibility Surge for Western Union

Performics @ Starcom

Client: Western Union

In 2023, Western Union was in the midst of app stagnation. As its competitors optimised their app store presence to entice new users, Western Union’s app was gathering dust in the depths of app stores. With the success of their competitors in full focus, Western Union set Performics @ Starcom a brief: to revamp its app store opt...

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Growth Marketing

London’s best quality broadband

PMG

Client: Community Fibre

Community Fibre needed to increase brand awareness and customer acquisition in the competitive broadband market. To achieve this, RocketMill redefined their proposition to "London's Best Quality Broadband" emphasising speed, price, and reliability. Through a multi-platform campaign that utilised targeted media and data-driven optimisat...

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Driving better growth outcomes in retail with data-driven targeting.

Go Inspire Group

Client: Lakeland myLAKELAND

Never resting on their laurels; Lakeland and Go Inspire worked in partnership to enhance the segmentation, targeting and data-driven personalisation at the heart of their myLAKELAND member strategy. Built on the foundations of a unique member segmentation, category and product purchasing modelling, channel relevance and discount ...

Read More

Launching the new EE - “The most sophisticated campaign ever”

EssenceMediacomX, Saatchi & Saatchi, Posterscope

Client: EE

In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...

Read More

Outrunning the competition at London Marathon 2024

Brave Bison

Client: New Balance

In a hyper competitive market, Brave Bison and New Balance worked together to deliver an audience-led, paid social strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon 2024. Building on our existing partnership we aimed t...

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U-Turn to Success: Revving Up Results for Enterprise Mobility

Performics @ Starcom

Client: Enterprise Mobility

Enterprise Mobility is one of the leading car rental companies in the world, with 10,000 locations spanning more than 90 countries. However, an outdated measurement strategy was holding it back. That’s where the EnterpriseOne team at Publicis came in. Enterprise set an ambitious task: to modernise its paid media approach whilst deliver...

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Influencer Marketing

Philips Black Friday TikTok Live Giveaway

Whalar

Client: Versuni Philips

Black Friday was approaching and Philips wanted to kick-off the holiday shopping season. Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid ...

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My Garage with eBay

DEPT, Whalar, EssenceMediacom

Client: eBay UK

eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...

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Integrated

EE Game Store: A masterclass in how to win in gaming

EssenceMediacomX, Havas Play, Saatchi & Saatchi

Client: EE

EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...

Read More

Driving awareness for the world’s biggest EV manufacturer that no one had heard of

PMG

Client: BYD

Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Ma...

Read More

Implementing a multi-channel brand awareness campaign that drives real revenue for Zipcar with proprietary Tug Tools 'Real Impact' and 'Lift Analytics'

Tug Agency

Client: Zipcar

With the overarching goal of growing brand awareness post-COVID, car-sharing club Zipcar approached us to help them increase membership registrations, encourage already-existing drivers to book more, and drive revenue. We put a multi-channel brand awareness campaign that invested more in previously unexplored awareness activities: prog...

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Launching the new EE - “The most sophisticated campaign ever”

EssenceMediacomX, Saatchi & Saatchi, Posterscope

Client: EE

In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...

Read More

My Garage with eBay

DEPT, Whalar, EssenceMediacom

Client: eBay UK

eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...

Read More

Supercharging Betfair Casino's brand awareness with cross-channel media

GroupM, EssenceMediacom, Blis

Client: Betfair Casino

In the fiercely competitive online casino market, Betfair Casino faced the challenge of growing market share with a budget dwarfed by competitors. Our solution? A strategic partnership with Blis, leveraging their rich Telco/mobile data to pinpoint and target underperforming regions with precision, making every penny count by activating...

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Lead Generation

Creating Difference That Matters For Nissan's Lead Generation

MG OMD

Client: Nissan

In 2023 MG OMD and Nissan United identified key elements of Nissan UK's lead generation activity that needed urgent attention. A lack of standardisation between different lead sources across affiliate, Amazon and Meta, was causing a lack of quality control and reliability in leads delivered to the dealerships, causing dealers to lose f...

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Tug Tool 'TUGCID' helps attribute digital investment along the customer journey while providing visibility on lead origins

Tug Agency

Client: LEAP

LEAP, a provider of legal practice management and accounting software, approached Tug to get more insight into how their leads and MQLs were generated (partly due to being unable to track multiple prospect touchpoints and lead origins), while also keeping within their marketing budget. Through the development and implementation of our ...

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Marketing Innovation

How Journey Further and Lily’s Kitchen harnessed the power of attention to achieve standout brand + performance results

Journey Further

Client: Lily's Kitchen

In a crowded market trying to reach the UK’s 17.1m pet owners, premium pet food retailers Lily's Kitchen were on a mission to increase brand visibility in anticipation of Black Friday. The objective was to expand its audience reach and awareness without the use of media pixels for tracking and measuring purposes. Always up for a chal...

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ASOS | New Balance 2002

ASOS.com

Client: New Balance

How do you communicate the legacy of an iconic sneaker to an audience that might not be ‘into’ traditional sportswear? This is what New Balance wanted to solve by partnering with ASOS for the launch of its 2002 model. With our expert understanding of Gen Z aesthetics, we took New Balance out of its sports-centric comfort zone and into ...

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Paid Search

Three's Fresh Framework Fuels Sales

Zenith

Client: Three

In 2023, Three and Zenith UK revolutionised their search activity with the ground-breaking Modern Search Maturity Framework (MSMF), co-developed with Google. This ambitious project aimed to supercharge incremental sales and conversion efficiency by leveraging cutting-edge advancements in Signals, AI, and Tech. The MSMF provided T...

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Aligning the Zipcar account to a Modern Search approach while driving new registrations and reducing budget waste

Tug Agency

Client: Zipcar

Having worked with Zipcar between 2021 and 2022 to drive brand awareness performance with a limited budget, we saw our 2023 goals shift to maximising their budget allocations across the paid search space and getting ahead of competitors. We decided that restructuring their account in line with a Modern Search approach was the best way ...

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Boldly Winning Self Assessment For Intuit QuickBooks

MG OMD

Client: Intuit QuickBooks

This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...

Read More

Intelligence, Performance, Precision: Maximising Profitability in 2024

Moneysupermarket

Intelligence, Precision, Performance: Maximising Profitability in 2024 In early 2024, MoneySuperMarket faced a decline in organic search traffic due to Google’s algorithm updates, impacting marketing margin for travel insurance. To counter this, we developed a PPC strategy focused on maximizing Gross Profit (GP) while reducing paid a...

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It takes a (Furniture) Village: Using automation and collaboration to drive sales growth

Brave Bison

Client: Furniture Village

Delivering year-on-year growth for Furniture Village was proving challenging due to changes in market demand and an ever-increasing number of competitors vying for consumer attention. Brave Bison faced the challenge of capturing and converting demand at scale with an ongoing campaign across one of their largest categories – Living & Di...

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Transforming booking availability through strategic data-driven digital marketing

Journey Further

Client: Boots Hearingcare

Boots Hearingcare came to us with ambitious growth targets. It needed to increase web bookings and optimise ad spend, without the need to increase investment. The business identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collaborate on the right strateg...

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Paid Social

Spotlight Films

Little Dot Studios

Client: Girls Day School Trust

Driving an estimated 40x ROI (return on investment), Little Dot Studios (LDS) worked alongside Girls Day School Trust (GDST), to shine a spotlight on and drive major growth in long term registrations to its group of 25 schools. LDS prepared a double-barrelled strategy of creating premium bespoke content, highlighting some of the bright...

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A Road Trip to Social Success

Performics @ Starcom

Client: Peugeot

In the face of accelerating competition, Peugeot recognised they needed to enhance their social media visibility and profitability – fast. That’s why they tasked our team at Performics @ Starcom to boost their social engagement and followership. The objectives were ambitious, but clear: beat the automotive industry’s ad recall benchmar...

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Life Needs A Bigger Social Network

Zenith

Client: Three

In 2023, UK ad spend increased by 6.1% to $36.6 billion, with performance marketing capturing $28.7 billion, led by paid social. Three and Zenith Media seized this shift by overhauling their paid social strategy into a social-first, full-funnel approach aimed at enhancing brand awareness and driving sales. The strategy focused on...

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Philips Black Friday TikTok Live Giveaway

Whalar

Client: Versuni Philips

Black Friday was approaching and Philips wanted to kick-off the holiday shopping season. Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid ...

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Project 1 Million

eight&four

Client: DHL eCommerce

DHL eCommerce came to us with their strategic goal to become the largest international logistics account on TikTok. We took quick action - a complete TikTok audit and a solution-orientated discovery session which culminated in a strategic and phased action plan.

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Partner & Affiliate Marketing

Creating Difference That Matters For Aer Lingus

MG OMD

Client: Aer Lingus

This is the story of how our measurement framework enabled MG OMD to redefine affiliate impact and deliver programme growth for Aer Lingus, driving a 59% increase in flight bookings, and at a 35% lower CPS. In a vertical still stabilising from the decline of travel in previous years, MG OMD set out to increase brand awareness in Aer Li...

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Navigating a Turbulent Market Through a Full Funnel Approach to Affiliates

Performics @ Starcom

Client: QVC

2023 was full of turbulent surprises for retailers: rising interest rates, rampant inflation, continued disruptions to supply chains... but where there’s a will, there is a way! And so, enter Starcom @ Performics and their full-funnel approach to affiliate marketing for QVC. But to cut through the challenges of 2023, which saw d...

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The Power of Clubcard; every little helps ethos in a cost of living crisis

Optimise Media UK

Client: Tesco Bank

Tesco Bank sets a benchmark in customer-centricity within the banking industry. With a commitment to going the extra mile for customers, they prioritise ease, choice, flexibility, and transparency. Their philosophy of "Every little help, makes a big difference" underscores their dedication to enhancing the financial well-being of their...

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Purpose

winner

Soleful Synergy: Uniting for Good, Amplifying Results

Performics @ Starcom

Client: ASICS

Shortlist: To be announced on the night

SEO

Think global. Act localisation.

Performics @ Spark Foundry

Client: Meta

Meta for Work (forwork.meta.com), targets B2B clients with VR products and solutions. Within six months of the website launching, local market performance showed weaker growth compared to the US and UK markets. By connecting global Meta teams, applying a 6-point localisation strategy and, crucially humanising the local sites by using o...

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Targeting travellers' needs boosts overall site traffic

PMG

Client: Travelex

Travelex's on-site content was were outdated and unoptimised for search. RocketMill revamped their content strategy to position them as currency exchange experts. By targeting users at different stages of their travel planning journey and optimising content for search, we generated significant organic growth. The new content has driven...

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The Experian Edge

ROAST

Client: Experian

Experian Consumer Services, a leading global data analytics and consumer credit reporting company, came to ROAST in 2016 when launching their new offering, a money comparison service (credit cards, loans, and mortgages). This was a new focus for the client, forging into an entirely new market against competitors. With a mission to driv...

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People, Agencies & Teams

Independent Performance Marketing Agency of the Year

PMG

RocketMill is one of the UK’s fastest growing, independent, full service agencies, achieving +30% year-on-year revenue growth for the last five years. This success is driven by both new client acquisition and fostering strong existing relationships. The strength of our client relationships is evident through our 88% retention rate and ...

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Acquire

At Acquire, our mission has always been straightforward: to craft bespoke solutions that drive client success. Our world-class team is the backbone of our success. We prioritise their growth through innovative initiatives designed to enhance their personal and professional development. This commitment to our team translates into ...

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International Performance Marketing Campaign

winner

B2B Rebrand campaign with exponential results

atNorth

Shortlist: To be announced on the night

Performance Marketing Agency of the Year

Performics Agency

Performics

As the performance marketing specialists within Publicis Media, Performics provides specialist solutions as part of an integrated media mix across well over 150 clients. Not only that, we’re also the performance agency to some of the world’s largest brands. In the past 12 months, we have achieved some of our best results in our 25-ye...

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A new breed – different by design

Brave Bison

Innovative. Evolutionary. Diverse. Over the last 12 months, Brave Bison has run horns-first at change, growing and challenging convention along the way. Net revenue increased 23% YoY to £20.9m, and we acquired SocialChain. We won new clients like Markel, Banham, Seasalt Cornwall, Yours Clothing, and Pro-Cook, totalling £1.6m in new ann...

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Client Trust, Innovative Tech & World-Class Talent: The UK’s #1 Performance Powerhouse

KINESSO UK&I

The MarTech ecosystem has experienced seismic shifts in AI, data, automation and privacy regulations. The challenge for marketers? Leveraging a competitive edge when everyone uses the same algorithms and identifying the right channel split across the consumer journey to drive sustainable business growth. To meet these evolving n...

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Doing Things Differently to Get the Job Done Right

MyOutreach

MyOutreach is a leading B2B SaaS lead generation company, specialising in providing high-quality, engaged sales leads for global tech companies. We improve ROI for our clients by ensuring better alignment and efficiency in their lead generation campaigns, uniting sales and marketing teams for higher lead conversion and helping o...

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Tug Agency - Performance Driven Since 2006

Tug Agency

We’re committed to sticking to our motto - Work Hard and Be Nice to People, and it’s reflected in our successes over the last year. We proudly won 16 new clients, driving nearly £1m of revenue into the business across territories. Our employees featured in industry events such as BrightonSEO, and even hosted thought leadership events a...

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Sustainable Initiative of the Year

winner

A transformative, sustainability-focused company

Ogury

Shortlist: To be announced on the night

Team of the Year

Winning With Performance Orchestration

Performics @ Starcom

Performance orchestration. Two words that embody the leap that Performics @ Starcom has taken in the past 12 months to shape the future of the industry. But what does performance orchestration look like? Meeting today’s non-linear growth demands requires an agile approach across all channels. Visibility, conversion, and growth a...

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Boots Going Hybrid: Driving Growth through in-housing & automation adoption.

Boots UK

The Boots Performance Media journey over the past 12 months has been huge. The team adopted a new operating model, in-housing Affiliates for increased control and driving substantial Revenue growth in the channel. In addition, we've doubled down on automation across our outsourced Paid Search and Paid Social channels - maximising the a...

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Consumer Revenues Group - Global Performance Marketing Team

Financial Times

The CRG Performance Marketing Team, is composed of sixteen specialists across Paid Media, Experimentation, Effectiveness, and Marketing Programmes. This dynamic team excels in generating awareness for the FT and its subscription products, while cost-effectively acquiring new customers. Adapting to industry trends, they deliver full med...

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Hootsuite: The Social Media Consumer Report

Hootsuite

Hootsuite, the undisputed leader in social media performance, has been guiding social marketers since 2008. As social media has evolved, so too has its role in the consumer world — once a connector of people, it is now also a place where modern relationships between brands and consumers are created, scaled, and realised. But, as social...

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Master, autonomy, empowerment: How Anything is Possible became the Performance Team of the Year

Anything is Possible

Anything is Possible- we're an integrated, independent Media, Tech, and Creative agency and we excel in Strategy, Data, and Measurement, driving client growth through transformative marketing solutions and close, collaborative relationships. Our three pillars of success are Autonomy, Empowerment, and Mastery. We foster flexibilit...

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The Acceleration Team

Performics @ Spark Foundry

Acceleration is the difference between getting ahead or falling behind… This is what Spark Foundry stands for, and Acceleration is what the Performance Team at Spark delivered in 2023!

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Grand Prix

EE Game Store: A masterclass in how to win in gaming

Group M

Client: EE

EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...

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