SHORTLIST 2024
Sectors
Automotive
Driving awareness for the world’s biggest EV manufacturer that no one had heard of
PMG
Client: BYD
Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Ma...
Driving Quality Traffic with Demand Gen
Performics @ Starcom
Client: Peugeot
The start of 2024 provided a unique challenge for Peugeot. The UK government’s ZEV mandate requires a certain percentage of all cars sold to be electric vehicles, and therefore quality traffic needed to be driven in this direction quickly. With change coming, Performics @ Starcom sought to take control of the situation by utilis...
Driving The Future Of Lead Generation
MG OMD
Client: Nissan
Industry-first solutions were implemented by MG OMD and Nissan United to push Nissan UK's Lead Generation programme forward and drive 126% more vehicle sales YoY directly resulting from lead driving activity, whilst also reducing wasted media spend from uncontactable leads. With the expertise of TLA, MG OMD were able to enhance Nissan’...
My Garage with eBay
DEPT, Whalar, EssenceMediacom
Client: eBay UK
eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...
B2B
AWS Achieves Double-Digit Gains through Strategic Sustainability Campaign
KINESSO and Rufus
Client: AWS
Boldly Winning Self Assessment For Intuit QuickBooks
MG OMD
Client: Intuit QuickBooks
This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...
Delivering the best performance Markel Direct have ever seen
Brave Bison
Client: Markel Direct
Markel Direct, a specialist insurance brand, approached Brave Bison to grow their UK direct channel, increase market share, and scale their business rapidly. The objective was to review their paid search accounts, understand the market potential, and identify areas to increase revenue across professional indemnity, public liability, an...
In search of safety
Performics @ Spark Foundry
Client: LRQA
Performance marketing often requires us to create risky campaigns. But what if that’s the last thing your client wants? LRQA turned to Performics @ Spark Foundry to develop a strategy to engage a niche, risk-adverse B2B audience, enhance LRQA’s digital presence, and secure significant value online. Without taking any risks… A combinati...
The Most Disastrous Campaign Ever
Total Media Group
Client: Hiscox
Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...
Therapy
Brand Impact Group
Client: Pegasystems
It’s not often that banking and technology come together to produce a humorous, memorable and engaging outcome. 1,000 ROI inside 6 months only tells part of the success story here. Grab your popcorn, sit back and watch the video – we think you’ll be amused. Pega knew they had a much-needed solution to improve how banks communicat...
Charity
Be a miracle maker - Woodgreen Christmas campaign
Manifesto Digital
Client: Woodgreen
Manifesto worked with Woodgreen Pets Charity to deliver a digital giving campaign for Christmas 2023. Starting from a base of low brand recognition we needed to raise awareness, drive engagement and generate donations, with the goal to improve both scale and profitability year on year. Through a comprehensive creative strategy, innovat...
Imagining a world without nature
Brave Bison
Client: WWF
Brave Bison helped WWF drive awareness about biodiversity loss on World Wildlife Day 2023 by mobilizing 5,000 generative AI creatives to visualize a world without nature. For WWF's annual #worldwithoutnature campaign where brands remove natural elements from logos, Brave Bison tapped into the AI zeitgeist by inviting the Artificial Int...
See the person not the sight loss
Wavemaker UK
Client: The Royal National Institute of Blind People (RNIB)
The Royal National Institute of Blind People (RNIB) wanted to revolutionize perceptions of sight loss with the “See the person not the Sight loss” campaign underpinned by its groundbreaking #BeforeYouAsk interactive video chat tool, a collaboration with Wavemaker UK and Voxly Digital. Wavemaker elevated the conversation into cult...
Using a Modern Search, always-on approach to drive challenge event registrations and revenue for CALM
Tug Agency
Client: CALM
CALM (Campaign Against Living Miserably) is a non-profit taking a stand against suicide. They approached us with several challenges hindering the performance of their paid activity, including an underperforming Google Ads and Google Grants account, difficulty tracking sign-ups to their Challenger Events (their main driver of revenue), ...
Direct to Consumer
Launching the new EE - “The most sophisticated campaign ever”
EssenceMediacomX, Saatchi & Saatchi, Posterscope
Client: EE
In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...
Rising to the Pressure for D2C Success
Performics @ Starcom
Client: Kärcher
Karcher, the UK’s number 1 pressure washer brand, was facing a problem: how could they maximise profits on their D2C site in a space as volatile and promotion led as the home and garden market? Performics @ Starcom were tasked with finding a solution and meeting the ambitious goals set by Karcher’s brief, and we did just this. U...
New Consumer Product Launch
Feeding the Future: Repositioning Tommee Tippee as Parent's First Choice
Making Science
Client: Tommee Tippee
To reposition Tommee Tippee as a leading innovator in the competitive baby bottle market, Making Science developed a comprehensive campaign centred around the launch of new products. A one-week social takeover and synchronized multi-platform launch maximized reach and engagement among expectant and new parents. By combining educ...
From Westend to Worldwide
Charlie Oscar
Client: AKT London
Performers Ed Currie and Andy Coxon faced challenges with mainstream deodorants in London's West End, so they developed AKT’s Deodorant Balm. Collaborating with experts, they created a revolutionary solution disrupting the deodorant industry. AKT enlisted Charlie Oscar for an innovative global growth strategy. We implemented COmp...
Heineken fully integrated TTL New Product Launch – Tesco Exclusive
Dentsu X
Client: Heineken UK
HEINEKEN partnered exclusively with the Tesco Group and Dunnhumby for the launch of the Cruzcampo brand as an off-trade product. HEINEKEN and Dunnhumby built a Through-The-Line plan with the Tesco shopper at the heart of every touchpoint. This meant incorporating Tesco data into all traditionally ATL channels (OOH, Meta, Trade Desk, Pi...
Launching the new EE - “The most sophisticated campaign ever”
EssenceMediacomX, Saatchi & Saatchi, Posterscope
Client: EE
In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...
Fashion
Driving Growth
Incubeta
Client: Nobody's child
To be announced on the night
Finance and Insurance
Animal Friends Insurance tells pet owners how not to make a dog’s dinner out of Christmas
Journey Further
Client: Animal Friends
Pet insurance company Animal Friends came to us with ambitious brand awareness targets; it wanted to create a standout moment to drive visibility and engagement. We undertook strategic research to identify a significant issue for pet owners around the Christmas period: which seasonal foods dogs can/can't eat. We crafted our campaign ar...
Boldly Winning Self Assessment For Intuit QuickBooks
MG OMD
Client: Intuit QuickBooks
This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...
Driving Direct Line’s Lifetime Value Bidding to Success
Carat UK
Client: Direct Line Group
Direct Line Group is a major insurance company in the UK that encompasses several renowned insurance brands. By closely partnering with their media agency Carat and utilising the Search Ads 360 platform, a collaborative new approach was implemented within their motor insurance paid search activity that significantly increased the numbe...
The Most Disastrous Campaign Ever
Total Media Group
Client: Hiscox
Hiscox faced a challenge in revitalising its brand amidst shifting budgets away from brand advertising, leading to declining metrics and increased acquisition costs. To reverse this trend, Hiscox aimed to increase brand awareness and reignite growth. However, in a low-interest category where it’s hard to create impact, especially when ...
Food, Drink and Alcoholic Beverages
Owning The Euro’s Moments with an Integrated Digital Strategy
Bicycle
Client: Papa Johns
At Bicycle, we believe that the bigger the gap, the worse the work, which is why we're built on the power of 'and'. This means we reckon stuff is better together, not apart. Art & Science. On & Offline. Data & Digital. Human & Machine. Media & Creative. If we're your media agency, you get our industry-leading creativity built in. If we...
To be announced on the night
Hospitality and Travel
Getting back on track with Train It CHOOSEday
West Midlands Railway
After Covid-19 de-railed West Midlands Railway’s planned Car Free Friday initiative, the team got things back on track with a new campaign driven by fresh consumer insights. This led to the creation of ‘Train it CHOOSEday’ – a campaign aimed at encouraging hybrid workers to ditch the car commute and choose the train instead. ...
Great Rail Journeys - Shifting budget from print to PPC & Paid Social
IMA
Client: Great Rail Journeys
Great Rail Journey's target an over 55 audience and for years had been reliant on offline channels such as print and TV to drive acquisition. They invited IMA to pitch for the the business in 2023 as they questioned whether the same approach continued to be effective for them. Our insight highlighted that despite advancing years this a...
Making Waves: Driving Peak Bookings and Dominating the Annual Wave Sales Period with a Full Funnel social strategy
Wavemaker UK
Client: P&O Cruises
P&O Cruises launched their new creative platform, “Holiday Like Never Before”, for December – February’s Wave Campaign. Identified as the strongest acquisition opportunity and largest promotional period of the year, Wave is also when competition is at its highest. Wavemaker was challenged with an overarching business goal to inc...
Sailing Towards UXcellence
Performics @ Starcom
Client: P&O Ferries
P&O Ferries was facing a problem: an outdated booking system was causing a large number of website drop-offs – and a significant loss of revenue. To get the system ship-shape, P&O set Performics @ Starcom a simple but ambitious brief: to reduce drop-off rates to 0% between each step of the booking user journey. This wasn’t plain...
Wellness, Healthcare and Beauty
Driving Results with a Gutsy SEO & Content Campaign for Imodium
Kinesso
Agency: Imodium
43% of UK adults suffer from digestive discomfort, according to research by Guts UK. Imodium, the loperamide medication brand, approached KINESSO UK&I to spread awareness and educate the British on how best to support those struggling with their gut health. KINESSO was charged with helping to turn Imodium into the authoritative ...
Igniting interest and driving record sales: Liberty's Beauty Advent Calendar success story
Journey Further
Client: Liberty
The Liberty Beauty Advent Calendar is Liberty’s most anticipated product of the year. As the pioneer in launching the first-ever multi-brand beauty advent calendar, each year since its offering has gotten bigger and better. This product is not just a seasonal highlight but a critical driver of Liberty's annual revenue and profit, so it...
Run Your Way
Mediahub
Client: New Balance
In February 2024, New Balance returned running to the people it should belong to – runners. This meant a sharp swerve away from standard running campaigns – by inviting everyone to beat the winter blues and reclaim the joy of just running. This warm and optimistic invitation to running was a result of seizing the moment of New Year, ne...
Retail
Closing The Conversion Chasm
MG OMD
Client: John Lewis & Partners
John Lewis, a beloved multi-category retailer, needed to turn brand love into actual sales across diverse product categories. Traditional methods were not enough to drive the necessary conversions, so we had to think differently. We recognised that customers don't fit neatly into category-specific purchase funnels. Our challenge was ...
Driving better growth outcomes in retail with data-driven targeting
Go Inspire Group
Client: Lakeland myLAKELAND
Never resting on their laurels; Lakeland and Go Inspire worked in partnership to enhance the segmentation, targeting and data-driven personalisation at the heart of their myLAKELAND member strategy. Built on the foundations of a unique member segmentation, category and product purchasing modelling, channel relevance and discount ...
Driving Consideration for Hotpoint Whirlpool with the power of Search and Geo
GroupM, T&Pm, Captify
Client: Hotpoint
Advanced TV has primarily been used as a brand building tool, but what if we targeted people in the product consideration stage? And what if we could use a geo-data model? This had never been done before in this marketplace and is set to be a game changer within the retail space. The continual tech development of our offering is alw...
EE Game Store: A masterclass in how to win in gaming
EssenceMediacomX, Havas Play, Saatchi & Saatchi
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
Oops I wore it again
Brave Bison
Client: Currys
Currys, a leading tech retailer known for providing a wide range of solutions to their customers through an extensive product lineup, approached us with a specific task. They wanted to enhance the organic visibility of their white goods products, specifically washing machines and tumble dryers, through digital PR. Our objective was to ...
Outrunning the competition at the London Marathon 2023
Brave Bison
Client: New Balance
In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage ...
Strategy
E-Commerce
Feeding the Future: Repositioning Tommee Tippee as Parent's First Choice
Making Science
Client: Tommee Tippee
To reposition Tommee Tippee as a leading innovator in the competitive baby bottle market, Making Science developed a comprehensive campaign centred around the launch of new products. A one-week social takeover and synchronized multi-platform launch maximized reach and engagement among expectant and new parents. By combining educ...
Mature retail media strategy delivers on key business growth goals across vital retailers
dentsu X
Client: Heineken UK
HUK’s Performance journey started in 2022 with a test across two partners, optimising towards ROAS. Last year, HUK took the decision to prioritise Retail Media to drive performance by doubling annual investment YoY, onboarding an additional 10 partners, & developing an always-on strategy to meet HUK revenue & wider business KPI’s. HUK ...
Maximising Samsung Tablet sellout in a declining category
Starcom
Client: Samsung
Samsung was re-launching the Tab S9, now featuring Galaxy AI, in a price-sensitive market cluttered with competitors. Generating significant buzz during the launch whilst ensuring that awareness would translate into sales was the challenge, and one our comprehensive, full-funnel strategy was designed to deliver on. We deployed a...
Outrunning the competition at the London Marathon 2023
Brave Bison
Client: New Balance
In a hyper competitive market, Brave Bison and New Balance worked together to deliver a cross platform, full funnel strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon. Building on our existing partnership we aimed to leverage ...
Email, Mobile and App Marketing
App Visibility Surge for Western Union
Performics @ Starcom
Client: Western Union
In 2023, Western Union was in the midst of app stagnation. As its competitors optimised their app store presence to entice new users, Western Union’s app was gathering dust in the depths of app stores. With the success of their competitors in full focus, Western Union set Performics @ Starcom a brief: to revamp its app store opt...
Scopely’s Monopoly GO!
Moloco
Client: Scopely
Scopely, a mobile-first game developer and publisher known for titles like 'Monopoly GO!', 'Stumble Guys,' and 'Star Trek Fleet Command,' leveraged Moloco's machine learning models and vast global network to optimise first-party data from the soft launch of 'Monopoly GO!'. This collaboration significantly boosted user acquisition and e...
Growth Marketing
Driving better growth outcomes in retail with data-driven targeting.
Go Inspire Group
Client: Lakeland myLAKELAND
Never resting on their laurels; Lakeland and Go Inspire worked in partnership to enhance the segmentation, targeting and data-driven personalisation at the heart of their myLAKELAND member strategy. Built on the foundations of a unique member segmentation, category and product purchasing modelling, channel relevance and discount ...
Launching the new EE - “The most sophisticated campaign ever”
EssenceMediacomX, Saatchi & Saatchi, Posterscope
Client: EE
In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...
London’s best quality broadband
PMG
Client: Community Fibre
Community Fibre needed to increase brand awareness and customer acquisition in the competitive broadband market. To achieve this, RocketMill redefined their proposition to "London's Best Quality Broadband" emphasising speed, price, and reliability. Through a multi-platform campaign that utilised targeted media and data-driven optimisat...
Outrunning the competition at London Marathon 2024
Brave Bison
Client: New Balance
In a hyper competitive market, Brave Bison and New Balance worked together to deliver an audience-led, paid social strategy, leveraging machine learning, creative, industry best practices and an innovative test and learn approach to maximise sales ahead of the London Marathon 2024. Building on our existing partnership we aimed t...
U-Turn to Success: Revving Up Results for Enterprise Mobility
Performics @ Starcom
Client: Enterprise Mobility
Enterprise Mobility is one of the leading car rental companies in the world, with 10,000 locations spanning more than 90 countries. However, an outdated measurement strategy was holding it back. That’s where the EnterpriseOne team at Publicis came in. Enterprise set an ambitious task: to modernise its paid media approach whilst deliver...
Influencer Marketing
My Garage with eBay
DEPT, Whalar, EssenceMediacom
Client: eBay UK
eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...
Philips Black Friday TikTok Live Giveaway
Whalar
Client: Versuni Philips
Black Friday was approaching and Philips wanted to kick-off the holiday shopping season. Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid ...
Integrated
Driving awareness for the world’s biggest EV manufacturer that no one had heard of
PMG
Client: BYD
Facing low awareness in Europe, BYD partnered with RocketMill to establish them as a leading EV player. A data-driven media strategy (linear TV, VOD, digital) across five markets saw significant brand awareness increases (share-of-search up 70%) within four months. Targeting environmentally conscious buyers through "RocketMill Green Ma...
EE Game Store: A masterclass in how to win in gaming
EssenceMediacomX, Havas Play, Saatchi & Saatchi
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
Implementing a multi-channel brand awareness campaign that drives real revenue for Zipcar with proprietary Tug Tools 'Real Impact' and 'Lift Analytics'
Tug Agency
Client: Zipcar
With the overarching goal of growing brand awareness post-COVID, car-sharing club Zipcar approached us to help them increase membership registrations, encourage already-existing drivers to book more, and drive revenue. We put a multi-channel brand awareness campaign that invested more in previously unexplored awareness activities: prog...
Launching the new EE - “The most sophisticated campaign ever”
EssenceMediacomX, Saatchi & Saatchi, Posterscope
Client: EE
In 2023, EE became the lead consumer brand of BT Group, transforming from being simply a mobile services provider to a retail platform that services the digital needs of all aspects of our lives, from the home, to learning, working, and entertainment/gaming. How could we overturn decades of BT consumer brand building over night?...
My Garage with eBay
DEPT, Whalar, EssenceMediacom
Client: eBay UK
eBay's latest campaign, My Garage, celebrates the joy of DIY vehicle maintenance, following the success of its 2023 "Built Different" campaign. Promoting eBay Assured Fit, it highlights the ease of finding the right parts at the right price using the Parts Finder tool, allowing users to find exact parts by entering their registration p...
Supercharging Betfair Casino's brand awareness with cross-channel media
GroupM, EssenceMediacom, Blis
Client: Betfair Casino
In the fiercely competitive online casino market, Betfair Casino faced the challenge of growing market share with a budget dwarfed by competitors. Our solution? A strategic partnership with Blis, leveraging their rich Telco/mobile data to pinpoint and target underperforming regions with precision, making every penny count by activating...
Lead Generation
Creating Difference That Matters For Nissan's Lead Generation
MG OMD
Client: Nissan
In 2023 MG OMD and Nissan United identified key elements of Nissan UK's lead generation activity that needed urgent attention. A lack of standardisation between different lead sources across affiliate, Amazon and Meta, was causing a lack of quality control and reliability in leads delivered to the dealerships, causing dealers to lose f...
Tug Tool 'TUGCID' helps attribute digital investment along the customer journey while providing visibility on lead origins
Tug Agency
Client: LEAP
LEAP, a provider of legal practice management and accounting software, approached Tug to get more insight into how their leads and MQLs were generated (partly due to being unable to track multiple prospect touchpoints and lead origins), while also keeping within their marketing budget. Through the development and implementation of our ...
Marketing Innovation
ASOS | New Balance 2002
ASOS.com
Client: New Balance
How do you communicate the legacy of an iconic sneaker to an audience that might not be ‘into’ traditional sportswear? This is what New Balance wanted to solve by partnering with ASOS for the launch of its 2002 model. With our expert understanding of Gen Z aesthetics, we took New Balance out of its sports-centric comfort zone and into ...
How Journey Further and Lily’s Kitchen harnessed the power of attention to achieve standout brand + performance results
Journey Further
Client: Lily's Kitchen
In a crowded market trying to reach the UK’s 17.1m pet owners, premium pet food retailers Lily's Kitchen were on a mission to increase brand visibility in anticipation of Black Friday. The objective was to expand its audience reach and awareness without the use of media pixels for tracking and measuring purposes. Always up for a chal...
Paid Search
Aligning the Zipcar account to a Modern Search approach while driving new registrations and reducing budget waste
Tug Agency
Client: Zipcar
Having worked with Zipcar between 2021 and 2022 to drive brand awareness performance with a limited budget, we saw our 2023 goals shift to maximising their budget allocations across the paid search space and getting ahead of competitors. We decided that restructuring their account in line with a Modern Search approach was the best way ...
Boldly Winning Self Assessment For Intuit QuickBooks
MG OMD
Client: Intuit QuickBooks
This is a story on how we created difference that mattered for Intuit QuickBooks during one of the most critical business periods of the year, self-assessment deadline. In this paper we will demonstrate how we supercharged paid search to deliver best in class, business critical performance, delivering over 50% efficient conversion grow...
Intelligence, Performance, Precision: Maximising Profitability in 2024
Moneysupermarket
Intelligence, Precision, Performance: Maximising Profitability in 2024 In early 2024, MoneySuperMarket faced a decline in organic search traffic due to Google’s algorithm updates, impacting marketing margin for travel insurance. To counter this, we developed a PPC strategy focused on maximizing Gross Profit (GP) while reducing paid a...
It takes a (Furniture) Village: Using automation and collaboration to drive sales growth
Brave Bison
Client: Furniture Village
Delivering year-on-year growth for Furniture Village was proving challenging due to changes in market demand and an ever-increasing number of competitors vying for consumer attention. Brave Bison faced the challenge of capturing and converting demand at scale with an ongoing campaign across one of their largest categories – Living & Di...
Three's Fresh Framework Fuels Sales
Zenith
Client: Three
In 2023, Three and Zenith UK revolutionised their search activity with the ground-breaking Modern Search Maturity Framework (MSMF), co-developed with Google. This ambitious project aimed to supercharge incremental sales and conversion efficiency by leveraging cutting-edge advancements in Signals, AI, and Tech. The MSMF provided T...
Transforming booking availability through strategic data-driven digital marketing
Journey Further
Client: Boots Hearingcare
Boots Hearingcare came to us with ambitious growth targets. It needed to increase web bookings and optimise ad spend, without the need to increase investment. The business identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collaborate on the right strateg...
Paid Social
A Road Trip to Social Success
Performics @ Starcom
Client: Peugeot
In the face of accelerating competition, Peugeot recognised they needed to enhance their social media visibility and profitability – fast. That’s why they tasked our team at Performics @ Starcom to boost their social engagement and followership. The objectives were ambitious, but clear: beat the automotive industry’s ad recall benchmar...
Life Needs A Bigger Social Network
Zenith
Client: Three
In 2023, UK ad spend increased by 6.1% to $36.6 billion, with performance marketing capturing $28.7 billion, led by paid social. Three and Zenith Media seized this shift by overhauling their paid social strategy into a social-first, full-funnel approach aimed at enhancing brand awareness and driving sales. The strategy focused on...
Philips Black Friday TikTok Live Giveaway
Whalar
Client: Versuni Philips
Black Friday was approaching and Philips wanted to kick-off the holiday shopping season. Amongst UK families with children and young couples, they wanted to brew a strong mix of consideration and purchase intent for four home product lines: Bean to Cup Coffee Machine, L'OR Barista, Garment Steamer, and Airfryer. Our paid ...
Project 1 Million
eight&four
Client: DHL eCommerce
DHL eCommerce came to us with their strategic goal to become the largest international logistics account on TikTok. We took quick action - a complete TikTok audit and a solution-orientated discovery session which culminated in a strategic and phased action plan.
Spotlight Films
Little Dot Studios
Client: Girls Day School Trust
Driving an estimated 40x ROI (return on investment), Little Dot Studios (LDS) worked alongside Girls Day School Trust (GDST), to shine a spotlight on and drive major growth in long term registrations to its group of 25 schools. LDS prepared a double-barrelled strategy of creating premium bespoke content, highlighting some of the bright...
Partner & Affiliate Marketing
Creating Difference That Matters For Aer Lingus
MG OMD
Client: Aer Lingus
This is the story of how our measurement framework enabled MG OMD to redefine affiliate impact and deliver programme growth for Aer Lingus, driving a 59% increase in flight bookings, and at a 35% lower CPS. In a vertical still stabilising from the decline of travel in previous years, MG OMD set out to increase brand awareness in Aer Li...
Navigating a Turbulent Market Through a Full Funnel Approach to Affiliates
Performics @ Starcom
Client: QVC
2023 was full of turbulent surprises for retailers: rising interest rates, rampant inflation, continued disruptions to supply chains... but where there’s a will, there is a way! And so, enter Starcom @ Performics and their full-funnel approach to affiliate marketing for QVC. But to cut through the challenges of 2023, which saw d...
The Power of Clubcard; every little helps ethos in a cost of living crisis
Optimise Media UK
Client: Tesco Bank
Tesco Bank sets a benchmark in customer-centricity within the banking industry. With a commitment to going the extra mile for customers, they prioritise ease, choice, flexibility, and transparency. Their philosophy of "Every little help, makes a big difference" underscores their dedication to enhancing the financial well-being of their...
Purpose
Soleful Synergy: Uniting for Good, Amplifying Results
Performics @ Starcom
Client: ASICS
To be announced on the night
SEO
Targeting travellers' needs boosts overall site traffic
PMG
Client: Travelex
Travelex's on-site content was were outdated and unoptimised for search. RocketMill revamped their content strategy to position them as currency exchange experts. By targeting users at different stages of their travel planning journey and optimising content for search, we generated significant organic growth. The new content has driven...
The Experian Edge
ROAST
Client: Experian
Experian Consumer Services, a leading global data analytics and consumer credit reporting company, came to ROAST in 2016 when launching their new offering, a money comparison service (credit cards, loans, and mortgages). This was a new focus for the client, forging into an entirely new market against competitors. With a mission to driv...
Think global. Act localisation.
Performics @ Spark Foundry
Client: Meta
Meta for Work (forwork.meta.com), targets B2B clients with VR products and solutions. Within six months of the website launching, local market performance showed weaker growth compared to the US and UK markets. By connecting global Meta teams, applying a 6-point localisation strategy and, crucially humanising the local sites by using o...
People, Agencies & Teams
Independent Performance Marketing Agency of the Year
Acquire
At Acquire, our mission has always been straightforward: to craft bespoke solutions that drive client success. Our world-class team is the backbone of our success. We prioritise their growth through innovative initiatives designed to enhance their personal and professional development. This commitment to our team translates into ...
PMG
RocketMill is one of the UK’s fastest growing, independent, full service agencies, achieving +30% year-on-year revenue growth for the last five years. This success is driven by both new client acquisition and fostering strong existing relationships. The strength of our client relationships is evident through our 88% retention rate and ...
International Performance Marketing Campaign
B2B Rebrand campaign with exponential results
atNorth
To be announced on the night
Performance Marketing Agency of the Year
A new breed – different by design
Brave Bison
Innovative. Evolutionary. Diverse. Over the last 12 months, Brave Bison has run horns-first at change, growing and challenging convention along the way. Net revenue increased 23% YoY to £20.9m, and we acquired SocialChain. We won new clients like Markel, Banham, Seasalt Cornwall, Yours Clothing, and Pro-Cook, totalling £1.6m in new ann...
Client Trust, Innovative Tech & World-Class Talent: The UK’s #1 Performance Powerhouse
KINESSO UK&I
The MarTech ecosystem has experienced seismic shifts in AI, data, automation and privacy regulations. The challenge for marketers? Leveraging a competitive edge when everyone uses the same algorithms and identifying the right channel split across the consumer journey to drive sustainable business growth. To meet these evolving n...
Doing Things Differently to Get the Job Done Right
MyOutreach
MyOutreach is a leading B2B SaaS lead generation company, specialising in providing high-quality, engaged sales leads for global tech companies. We improve ROI for our clients by ensuring better alignment and efficiency in their lead generation campaigns, uniting sales and marketing teams for higher lead conversion and helping o...
Performics Agency
Performics
As the performance marketing specialists within Publicis Media, Performics provides specialist solutions as part of an integrated media mix across well over 150 clients. Not only that, we’re also the performance agency to some of the world’s largest brands. In the past 12 months, we have achieved some of our best results in our 25-ye...
Tug Agency - Performance Driven Since 2006
Tug Agency
We’re committed to sticking to our motto - Work Hard and Be Nice to People, and it’s reflected in our successes over the last year. We proudly won 16 new clients, driving nearly £1m of revenue into the business across territories. Our employees featured in industry events such as BrightonSEO, and even hosted thought leadership events a...
Sustainable Initiative of the Year
A transformative, sustainability-focused company
Ogury
To be announced on the night
Team of the Year
Boots Going Hybrid: Driving Growth through in-housing & automation adoption.
Boots UK
The Boots Performance Media journey over the past 12 months has been huge. The team adopted a new operating model, in-housing Affiliates for increased control and driving substantial Revenue growth in the channel. In addition, we've doubled down on automation across our outsourced Paid Search and Paid Social channels - maximising the a...
Consumer Revenues Group - Global Performance Marketing Team
Financial Times
The CRG Performance Marketing Team, is composed of sixteen specialists across Paid Media, Experimentation, Effectiveness, and Marketing Programmes. This dynamic team excels in generating awareness for the FT and its subscription products, while cost-effectively acquiring new customers. Adapting to industry trends, they deliver full med...
Hootsuite: The Social Media Consumer Report
Hootsuite
Hootsuite, the undisputed leader in social media performance, has been guiding social marketers since 2008. As social media has evolved, so too has its role in the consumer world — once a connector of people, it is now also a place where modern relationships between brands and consumers are created, scaled, and realised. But, as social...
Master, autonomy, empowerment: How Anything is Possible became the Performance Team of the Year
Anything is Possible
Anything is Possible- we're an integrated, independent Media, Tech, and Creative agency and we excel in Strategy, Data, and Measurement, driving client growth through transformative marketing solutions and close, collaborative relationships. Our three pillars of success are Autonomy, Empowerment, and Mastery. We foster flexibilit...
The Acceleration Team
Performics @ Spark Foundry
Acceleration is the difference between getting ahead or falling behind… This is what Spark Foundry stands for, and Acceleration is what the Performance Team at Spark delivered in 2023!
Winning With Performance Orchestration
Performics @ Starcom
Performance orchestration. Two words that embody the leap that Performics @ Starcom has taken in the past 12 months to shape the future of the industry. But what does performance orchestration look like? Meeting today’s non-linear growth demands requires an agile approach across all channels. Visibility, conversion, and growth a...
Grand Prix
EE Game Store: A masterclass in how to win in gaming
Group M
Client: EE
EE identified gaming as a key area for growth. The problem is that gamers are resistant to letting new brands into their territory. To break through that resistance, we gave gamers everything they love: a challenge, a great gaming experience and the promise of free stuff! We created two bespoke events to engage gamers with EE’s new G...
